THE RESTORATION, INHERITANCE AND VALUE-ADDED CULTURE OF THAI-YUAN FOOD TO PROMOTE WELL-BEING AND CREATIVE COMMUNITY ECONOMICS IN SIKIEW DISTRICT, NAKHON RATCHASIMA PROVINCE
This research aims to restore, inherit and create value-added for culture of Thai-Yuan food in order to promote well-being and creative community economics in Sikiew District, Nakhon Ratchasima. This research is qualitative research that uses participatory action research with group discussions and interviews. The informant group consisted of 10 Thai-Yuan food wisdoms, 5 local leaders and 3 government personnel in the area.
Research results found that 1) In the context of community, Thai-Yuan Sikiew is a group of Thai-Yuan people living in the northeastern egion. Their food is a unique local food and the taste is similar to northern food mixed with northeastern one. 2) The process of restoration and inherit of Thai food culture consists of 4 steps; Step 1: Planning, the research team attended a meeting with local partners. The researchers found that the guidelines for the inherit of Thai food culture in the community is the preparation of Ban Yuan Market. In the school, it also inserted this content in the course. Step 2: Operations, Ban Yuan market has opened and the sellers bring Thai-Yuan food to sell at Ban Yuan Market. Step 3: Evaluation, most of participants were satisfied and learned many aspects of Thai culture. Thai-Yuan food sellers were very satisfied, happy and had income from selling food. Step 4: Reflecting, Ban Yuan market is a source of culture and the market helps to generate income for the community. Community participation makes the marketing process well and sustainably.
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