HALAL TOURISM MANAGEMENT PROTOTYPE IN CHAING MAI
The research purpose was to study the tourism management for the Halal food phototype and the problems and obstacles in Halal tourism management in Chiang Mai province. This study is a qualitative research, using purposive sampling of 6 specific groups, including 27 participants (5 tour operators, 5 entrepreneurs, 5 restaurant owners, 5 entrepreneurs in public and private sectors, 5 tourist specialists from government and provaite sectors, and 2 specialists in Muslim studies / Halal toursim). In-depth interviews used as a tool for data colletion. Also, data analysis was analyed by using a classification method.
The results revealed that the accommodation managemen was clearly classified by the space for activities between male and female, also types of the room, especailly the single traveller. There is a symbol indicating the direction of the Muslim prayer room and decorating and cooking Halal food following to the Islamic principles and commandments, which a separate kitchen, equipment, raw materials, production processes, also cooking methods that serve only Halal food and beverages. Furthermore, the transportation should be organized in accordance with Halal standards, so the tourist attractions can be clearly classified the tourist services, which every tourist destination should have be a Halal sign. On the other hand, the important problems and obstacles was 1) the limited number of Halal restaurants that based on tourist attractions, 2) the shortage of Halal food personnel and service personnel who have sufficient knowledge and understanding of Halal standards, and there is no Halal specific airline service
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