• ฉัตรสุรางค์ กองภา คณะนิเทศศาสตร์ มหาวิทยาลัยราชภัฎนครราชสีมา
Keywords: Image of desirable political party, Image of Chart Pattana Party, Perception


The purpose of this mixed method in quantitative research was to study 1) the desirable political parties, and 2) the image of Chart Pattana Political Party of the resident in Nakhon Ratchasima. The 400 samples were randomly selected by drawing lots. Questionnaires was used as the instrument with the reliability score at 0.96. The statistical used to analyze the data were frequency, percentage, mean, and standard deviation. The qualitative research was selected from 12 representatives: academic and political party representatives or politicians, community leaders and citizens. Focus group discussions were performed and analyzed by conclusions and compare events.

            The research found that on overall aspect of the desirable political party image indicated at a high level (gif.latex?\bar{X} =2.62, S.D.=0.60) and the highest level indicated on the contribution to the economic benefits (gif.latex?\bar{X} =2.64, S.D.=0.59), which related to the group discussion on how to create life stability, and well-being and economic growth. The perception on Chart Pattana Party's image indicated at a medium level ( gif.latex?\bar{X}=1.97, S.D.=0.63) and the highest level on each aspect indicated on good relationship with the citizen ( gif.latex?\bar{X}=2.01, S.D.=0.65), related to the group discussion on being a compromising, and moderate practice without conflicts and illegal actions.


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