รูปแบบการจัดการโซ่อุปทานวิสาหกิจชุมชนกลุ่มสินค้าเกษตรอย่างยั่งยืน

  • ปณิตา แจ้ดนาลาว COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SRIPATUM UNIVERSITY
  • ธรินี มณีศรี COLLEGE OF LOGISTICS AND SUPPLY CHAIN, SRIPATUM UNIVERSITY
Keywords: Supply chain management, Enterprise community, Agricultural products

Abstract

The objective of this research to study the relationship model of supply chain management for community enterprises in sustainable agricultural groups. The population of this research 1,447,678 community enterprise entrepreneurs in Thailand and the sample group in this research were entrepreneurs of community in Suphanburi province, 10 districts, 369 places, a total of 6,167 members by specifying the sample size of 384 people. The key of informants, including the supervisor and the president or representative of the agricultural which divided into 3 levels, 4 persons for each level which are good level, middle level and improve level and customers of agricultural products 10 people. The research tools for collecting data were interview forms and questionnaires. The questionnaire with the reliability of 0.80 and test data using techniques for the structural equation model.

            The research found that supply chain management through the success of the community enterprise has the most coefficient (α=0.98) the results of operations with statistical significance at the level of 0.05. The success of sustainability in agricultural products will manage from the group, collaborating within leaders and members to bring culture in communities and the private sector and managing everything from initial product planning to product delivery to customer needs. The important thing of the community enterprise group is to the quality of the products of the group. The management of agricultural community enterprise products that are still submitted, the group must be able to adjust the group's operations on time.

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Published
2020-01-01
Section
Research Articles