MANAGEMENT OF COMMUNITY BUSINESS MODEL IN NAKHONRATCHASIMA PROVINCE
The purposes of this research were i) to explore the prototype community business management, ii) to study the success factors of prototype community business operations, and iii) to establish the guidelines of prototype community business management for other community business organizations in Nakhon Ratchasima Province. The participants of this qualitative study were the community business groups from 4 marketing demonstration centres. The instruments were established key informants using in-dept interviews, conversations, and non-participatory observations in 3 groups of 63 research participants, considered by the committees and advisors. The collective data were classified and compared. The results indicated that the management in community planning were simple and clear method; everyone helped each other according to the government structure and the purchase proceeded by computer and balance sheet report 1-2 times a year along with the completed problem report and managing community business for society formed a co-investment group; to allocate benefits as welfare for members, and the use of public benefit development funds. The most success factors were financial, marketing, regulations, group leader respectively, and mostly external environment. The proposals were: plans, budgets, various personnel, royalty, sacrifice, community’s philosopher as the consult, hiring an external auditor, raising funds within community and helping the underprivileged ones, holding to members principles, allocating profits to society, and also creating the social innovative responsible leadership.
Black, J. W., & Porter, L. W. (2000). Management : New Challenges. Phillip kotler : Prentice-Hall.
Community Development Department. (2011). Sufficiency Economy in household manual. Bangkok : Community Enterprise Promotion Division, Community Development Department. (In Thai)
Kaewthep, K. (1998). Economics in 2 trends. Bangkok : Chulalongkorn University Press. (In Thai)
Leklerpan, S. (2017). Research report of administrators’ management efficiency in Nontaburi Tambon Administrative Organization. Research report. Ratchaphruek University, Nonthaburi. (In Thai)
Office of National Economic and Social Development Council. (2011). Research report from analysis of economic social and cultural factor for community’s strength. Bangkok : Office of National Economic and Social Development Council. (In Thai)
_______. (2018). Summary of National Economic and Social Development Plan Vol. 12 from 2017-2011. Bangkok : Office of National Economic and Social Development Council. (In Thai)
Pengpinich, T. (2008). A study of community enterprise management model at fishery homestay village in Nong Kai. Thesis, Master of Public Administration degree in Faculty of Humanities and Social Sciences, Udon Thani Rajabhat University, Udon Thani. (In Thai)
Ploydee, J. (1997). Factors affecting success and failure of community enterprise in general and in individual aspects (Kamgaeng District, Yasothorn and Lansaka Nakhon SriThammarat). Thesis, Master of Economics degree in Graduate School Chulalongkorn University, Bangkok. (In Thai)
Pongpis, S. (2001). Concept practice from experience of village fund. Bangkok : Jaroenvit Press.
Roaring, E. D. (1991). Upgrading Technological Cab abilities of Small Indus dry. Tokyo. Asian Productivity Organization.
Saengnil, K. (2018). Modern Management Theory. Retrieved January 5, 2019, from http:// oknation.nationtv.tv/ (In Thai)
Secretariat Office of Community Enterprise Promotion Board Department. (2005). Registration manual for community enterprise and network. Bangkok : Agricultural Technology Board Department of Agricultural Extension. (In Thai)
Social activity of NISE Corp, (2014). Social Enterprise. Paper for new investor for society training Batch 22, April 24, 2014. Bangkok : The Stock Exchange of Thailand. (In Thai)
Thani, T. (2001). Concepts and strategy in social development. Khon Kaen : Phrathammakhan Press. (In Thai)
Valaisathien, P., et al. (1997). Policy in community enterprise promotion. Full research report for Thailand Research Fund. Bangkok Thailand Research Fund (TRF). (In Thai)
Veerapattananirand, P. (1998). Community enterprise: definition concept practice. Bangkok : Department of Fisheries. (In Thai)
Copyright (c) 2020 NRRU Community Research Journal
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.