MANAGEMENT OF COMMUNITY BUSINESS AND BUSINESS MANAGEMENT STRATEGY AFFECTS OPERATIONS OF COMMUNITY BUSINESS IN NAKHON RATCHASIMA PROVINCE
DOI:
https://doi.org/10.14456/nrru-rdi.2022.16Keywords:
Community business management, Community business strategy, Community business performanceAbstract
Factors of introduction to management and business strategies may promote to community businesses self-reliant and continue steadily. It is necessary to study the relevant influences leading to the level of priority, examine the consistency check options and the relationship of the causal factor model to the performance of community businesses in Nakhon Ratchasima Province. This study uses a quantitative research method by determining the appropriate sample size of 304 cases. Multi-stage sampling was the comparison of the rule of three in arithmetic. The research tools were five rating scale questionnaires with reliability in the range of 0.701-0.898. Visiting the area, research data was collected and analyzed with basic statistics were mean and standard deviation. Data were inferential statistics of the Increment, Assessment of Model Fit with AMOS program, Regression Coefficient to test the hypothesis by analyzing the t-test. The results showed that all variables of importance were at a high level in the first term of community business management. All independent variables were correlated between 0.477-0.770 with statistical significance at the 0.01 level. For the structural equation model, it was consistent with the empirical data according to the established criteria. Community Business and Business Management strategy that affects operations of Community Business can forecast operating results in a positive direction both directly and indirectly. However, the development of the management process, production, marketing, finance, and capital will lead to international standards and ready to compete with potentiality sustainability.
References
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Best, J., & Kahn, J. V. (1993). Research in Education (7th ed.). Boston : Allyn and Bacon.
Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.
Burke, G. L., & Denise, J. G. (2004). The influence of information and advice on competitive strategy definition in small-and medium-sized enterprises. Qualitative Market Research : An International Journal, 7(2), 126-138.
Community Organization Development Institute. (2015). Pai-Du-Chumchon-Haeng-Kan-Thongthiao-OTOP-Nawatta-Withi-Thai-Tambon-Prathai-Amphoe-Prathai-Changwat-Nakhon-Ratchasima. Retrieved June 17, 2019, from https://web.codi.or.th/development-news/20190819-7609/ (In Thai)
Comrey, A. L., & Lee, H. B. (1992). A First Course in Factor Analysis (2nd ed.). New Jersey : Lawrence Erlbaum Associates.
Department of Industrial Promotion. (2018). Naeonom-Utsahakam-Lae-Khanat-Talat-Khong-Thurakit-Praerup-Samunphrai. Retrieved 6, 2018, from https://bsc.dip.go.th/th/category /quality-control/qs-trensherbsproduct (In Thai)
Donlaya, C. (2019). Modern Organization Management. Retrieved December 9, 2019, from, https://www.moneywecan.com/organizing/
Gall, M. D., Borg, W. R., & Gall, J. P. (1996). Educational research : An introduction. New York : Longman Publishing.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis (7th ed.). Harlow : Pearson Education Limited.
Haksever, C., & Render, B. (2013). Service management: An integrated approach to supply chain management and operations. FT Press.
Hasunthari, N. (2020). Quality Organization Management. Retrieved April 29, 2020, from http://www.elfhs.ssru.ac.th/natnicha_ha/file.php/1/MPA_5704/_pdf (In Thai)
Isranews Acency. (2012). OTOP-Mai-Chai-Khae-Khai-Khong-Nakwichakan-Yipun-Chi-Tong-Phatthana-Khuapkhu-Sinkha-Chum-Chon. Retrieved June 17, 2019, from https://www.isranews.org/ thaireform-other-news/15717-2012-08-12-16-29-58.html (In Thai)
Kairu, E. W., Wafula, M. O., Okaka, O., Odera, O., & Akerele, E. K. (2013). Effects of Balanced Scorecard on Performance of Firms in The Service Sector. European journal of business and management, 5(9), 81-88.
Kamonwet, C. (2016). Cultural Business Model. Bangkok : Department of International Trade Promotion, Ministry of Commerce. (In Thai)
Kantasuk, W., Thanhakitkit, K., & Noja, C. (2001). Status of the goup and network of healers in the production, processing and marketing of herbs. Research report. Community Potential development Foundation, Chiang Mai. (In Thai)
Kaplan, S. R., & Norton, D. P. (1996). Using the Balance Scorecard as a Strategic Management System. Harvard Business Review, 1(45), 74-85.
Kotler, P. (2000). Marketing Management. New Jersey : Prentic-Hall.
Morphet, D. (2007). The Administration of the School Administrators. Dissertation Abstract International, 34(3), 705-A.
Mukda, W. (2014). Guidelines Management of Product Manufacturing Group on One Tambon One Product in tak Province. SDU Research Journal, Humanities and Social Sciences, 10(1), 187-206.
Office of Nakhon Ratchasima Province Community Development. (2019). Summary report of the operating results according to the community business in Nakhon Ratchasima Province. Retrieved June 17, 2019, from http://korat.cdd.go.th/ (In Thai)
Office of Strategic Management Lower Northeastern Province Group 1. (2018). Provincial group plans. Retrieved September 13, 2018, from http://www.osmnortheast-s1.moi.go.th/ (In Thai)
Promsri, C. (2008). A handbook for excellent organizaitons. Bangkok : Panyachon. (In Thai)
Roth, P. L. (1994). Missing Data : A Conceptual Review for Applied Psychologists. Personel Psychology, 4(3), 537-560.
Rovinelli, R. J., & Hambleton, R. K. (1977). The use of content specialists in the assessment of criterion-referenced test item validity. Dutch Journal of Educational Research, 2, 49-60.
Rubera & Kirca (2012). Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration. journal of Marketing, 76(3), 130-147.
Silcharu, T. (2014). Research and statistical analysis with SPSS and AMOS (15th ed.). Bangkok : Business R & D. (In Thai)
Srisathitnarakun, B. (2020). Research Methods in Nursing (5th ed.). Bangkok : U & I Inter Media. (In Thai)
The National Statistical Office. (2019). Ongkon-Chumchon:-Konkai-Phuea-Kae-Panha-Lae-Phatthana-Sangkom. Bangkok : The Thailand Research Fund. (In Tha)
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
