AN ANALYSIS OF THE PERSON AS A ROLE MODEL IN TRANSFERRING KNOWLEDGE ON THE WISDOM OF PAK THONG CHAI SILK, NAKHON RATCHASIMA PROVINCE
DOI:
https://doi.org/10.14456/nrru-rdi.2022.9Keywords:
Person as a role model, Roles of person, Local sages, Knowledge transfer, Local wisdom, Silk makingAbstract
This qualitative research aimed at analyzing the person as a role model in transferring knowledge on the wisdom of Pak Thong Chai silk, Nakhon Ratchasima Province. The participants were 17 village sages who were purposively selected from 17 villages in Pak Thong Chai District, Nakhon Ratchasima Province. A structured interview with a very high consistency level for all items was used and the data were collected by observing and conducting in-depth interviews in April 2017, divided into 3 periods of a week each. The data were analyzed by summarizing each content and the overview and the results were presented in a descriptive way. The findings revealed that the role of the village sage as a model person had been inherited from generation to generation and it created experience and expertise. This led to various thinking changes for the development of innovative processes, created a silk identity for one's own family, member groups and communities, helped generate income and resulted in a higher living standard. In terms of transferring local wisdom methods, the role in using personal media was displayed, started by conveying familiar, friendly words and the process of making the silk objects was demonstrated. Then, the actual practice was required, including monitoring, recommending and helping to fix every step. Every process started from within the family, people in the community, people with the same job, other communities, and other provinces. This process enabled the recipients to continuously learn and accumulate real experiences.
References
Aksaeng, D., & Grisanaputi, W. (2009). The Knowledge Management Process for Local Wisdom about Organically-Dyed “Mudmee” Thai Silk. KKU Res J (GS), 9(4), 135-147. (In Thai)
Berlo, D. K. (1960). The Process of Communication. New York : Holk, Rindehart and Winston.
Detkulthong, P. (2017). Knowledge Management on Ban Nasaew Local Wisdom Weaveing, Nasaew District, Chaiyaphum Province. In National Conference Phetchabun Rajabhat University, the 4th time “Research for Local Development” (10 Mar.’ 17) (pp. 600-608). (In Thai)
Juthavijit, K. (2005). Communications for Local Development (2nd ed.). Nakhon Pathom : Nakhon Pathom Rajabhat University. (In Thai)
Kasemsuk, C. (2011). Communication and Social Change. Bangkok : Chulalongkorn University Press. (In Thai)
Khunssawat, C., Yodnil, S., & Jamkrajang, S. (2015). Development of The Local Wisdom Transmission Process Thai Kui Silk Weaving in Southern Isan, Thailand. Journal of Education and Social Development, 11(1), 246-257. (In Thai)
Klapper, J. T. (1968). The effects of mass communication. New York : The Fress pess.
Lazarsfeld, P. F., & Manzel, H. (1960). The People’s Choice. New York : Columbia University Press.
Lazarsfeld, P. F., & Menzel, H. (1968). Mass media and personal influence. In The Science of human communication. Edited by Schramm W. New York : The Basic Book.
Lekmukda, K. (2010). Kotat’s identity. Retrieved August 1, 2016, form ttps://www.gotoknow.org/ posts/310224 (In Thai)
Local Data Center for Development (LICD). (2016). Pak Thong Chai District. Retrieved June 15, 2016, form https://www.gotoknow.org/posts/380366 (In Thai)
Loisoongwong, C. (2015). Weaving Encultural Process of the Thai Song Dum at Don Khoi Sub-Distict, Kamphaengsaen District, Nakhon Pathom Province. An Independent Study, Master of Arts Program in Cultural Resource Management, Garduate School, Silpakorn University, Nakhon Pathom. (In Thai)
Madoung, A. (2017). Integrated Communication Patterns to Create Knowledge of Effective Microoragnisms. Thesis, Master of Science Program in Science Communication, Bansomdejchaopraya Rajabhat University, Bangkok. (In Thai)
Mueang Pak Municipal Community. (2016). Location. Retrieved June 15, 2016, form http://www. mueangpak.com/home/index.php/2016-11-25-02-22-42/2016-11-25-02-41-30 (In Thai)
Nakhon Ratchasima Province. (2016). Nakhon Ratchasima Province Development Plan for Four years (2018-2021). Nakhon Ratchasima : Nakhon Ratchasima Province. (In Thai)
Namjaidee, S. (2018). Characteristics of Personal Media for Transferring the Local Intelligence Knowledge. NRRU Community Research Journal, 12(3), 1-13. (In Thai)
Phongphit, S. (2009). Guide to doing community enterprises. Bangkok : Palang Panya. (In Thai)
Rogers, E. M., & Svening, L. (1969). Modernization among peasants: the impact of communication. New York : Holt, Rinchart and Winston.
Schramm, W. (1973). Channers and Audiences in Handbook of Communication. Chicage : Roand Mc. Nally College Publishing Company.
Suwannakorn, S. (2010). Methods for transmitting wisdom and values of Thai wisdom. Retrieved June 12, 2016, form https://www.gotoknow.org/posts/380366 (In Thai)
Thanakornkul, W., Tarasawat, S., Chaojindarach, T., Ng-erninta, K., & Paisri, W. (2018). A Model of Critical Knowledge Transfer within and outside Golden Jubilee Medical Center through Exhibitions. Journal of Mahidol R2R e-Journal, 5(1), 17-29. (In Thai)
Thotta, R., Jaiotthon, S., & Jaiotthon, J. (2017). The Transfer of local wisdom on silk weaving Ban Khwao District, Chaiyaphum Province. Journal of Nakhonratchasima College, 11(1), 117-128. (In Thai)
Tourism Authority of Thailand. (2016). Pak Thong Chai silk weaving village. Retrieved August 1, 2016, form http://7greens.tourismthailand.org/green_attraction/detail/759.html (In Thai)
Tuntavanitch, P., & Jindasri, P. (2018). The Real Meaning of IOC. JOURNAL OF EDUCATIONAL MEASUREMENT, MAHASARAKHAM UNIVERSITY, 24(2), 3-12. (In Thai)
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
