THE GUIDELINES FOR ENGLISH LEARNING MEDIA DESIGN FOR COMMUNITY-BASED TOURISM (CBT) THROUGH STAKEHOLDERS’ NEEDS ANALYSIS IN PHETCHABUN PROVINCE
DOI:
https://doi.org/10.14456/nrru-rdi.2022.22Keywords:
English learning media, Community-based-tourism, Needs analysisAbstract
The English language plays an important role in communication, especially in a tourism context because many international tourists speak English. This study aims to investigate the guideline for English learning media design for community-based tourism through stakeholders’ needs analysis in Phetchabun Province. Twenty-five participants were selected by purposive sampling for a semi-structured interview with an average IOC score of 0.88. A focus group interview was also used to analyze their English language needs for designing English learning media for CBT. The data were analyzed employing content analysis. There were two key results on needs, including the need for English content in learning media for CBT and the need for English learning media style for CBT stakeholders. These stakeholders believed strongly in the need for English content for a tour guide in CBT by focusing on tourist attractions, local wisdom, and community traditions. They mainly needed to use the English language for welcoming tourists, explaining program tours, describing tourist attractions, saying goodbye, and other useful expressions for tourist guides by focusing on training for students in the community. Additionally, in the COVID-19 situation, they required an online English learning media for listening and speaking skills and needed to practice the English language with native speakers via online learning which focused on vocabulary, useful expressions, and long conversations that they may learn or practice by themselves.
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