DEVELOPMENT OF COMMUNITY-BASED TOURISM UNDER THE TOURISM AREA LIFE CYCLE CONCEPT OF RICHARD W. BUTLER ON NATIONAL PARK AREA: A CASE STUDY OF BAN RONG KLA COMMUNITY, NAKHON THAI DISTRICT, PHITSANULOK PROVINCE
DOI:
https://doi.org/10.14456/nrru-rdi.2022.70Keywords:
Community-based tourism, Tourism area life cycle, Ban rong klaAbstract
The valuable resource management coupled with the participation of all sectors to create a balance between nature and society leads to the research objective to study the tourism context and development of Ban Rong Kla Community, Nakhon Thai District, Phitsanulok Province, which was under Richard W. Butler's tourism cycle concept. A qualitative research methodology was conducted. The target groups were determined using a specific method of choosing five groups, totaling 43 participants. An interview form and a group discussion form were used and approved by the thesis advisor. Information was collected through individual interviews and group discussions to gain data triangulation. The content and events were analyzed through those data. The results showed that Ban Rong Kla community has the potential for natural resource capital and unique cultural capital. This development can be divided into 3 phases related to the concept of Richard W. Butler: survey, community participation, and development. The phenomena found under COVID-19 during the development phase were 1) the community lacked income, 2) the community’s new way of life, and 3) the community’s cooperation in conserving and rehabilitating the local natural resources. In addition, the community has learned and is concerned about emerging diseases without abandoning the main agricultural occupation and joining the government in organizing additional works using local natural materials to generate income and reduce the risk of threats.
References
Agranoff, R., & McGuire, M. (2003). Collaborative public management: New strategies for local government. Washington, D. C. : Georgerown University Press.
Berkes, F., George, P., & Preston, R. J. (1991). Co-management: the evolution in theory and practice ot the joint administration of living resources. Altematives, 18(2), 12-18.
Butler, R. W. (1980). The concept of a tourist area cycle of evolution: Implications for management of resources. Canadian Geographer/Le Geographe canadien, 24(1), 5-12.
Chantavavich, S. (2011). Qualitative Research Methods (19th ed.). Bangkok : Chulalongkorn University Press. (In Thai)
Charoensit, J., Samanasena, P., Pansawang, C., Thanakasem, N., & Amornwitthawat, P. (2018). Social Capital and Community Participation Case Study : Community-Based Tourism Pha Mon Village, Doi Inthanon National Park, Chiang Mai Province. Valaya Alongkorn Review (Humanities and Social Science), 8(1), 61-72. (In Thai)
Department of Tourism. (2018). Tourism Strategic Development Plan 2018-2021, Department of Tourism. Retrieved May 24, 2020, from https//www.dot.go.th/storage (In Thai)
Google Maps. (2019). Ban Rong Kla. Retrieved February 20, 2019, from http://surl.li/dynyl
Jee. (2021, 14 February). Another name. Interview. (In Thai)
Kanjanaratana, N., & Pookaiyaudom, G. (2020). Components of Tourism Affecting the Interest in Nostalgic Toursim of Thai Tourists Based in Bangkok. Journal of Sports Science and Health, 21(2), 283-294. (In Thai)
Khaosa-ard, M. (2011). Thai tourism form policy to grass roots. Bangkok : Log In Design Work. (In Thai)
Maesincee, S. (2018). Rice. Bangkok : The Thailand Research Fund.
Miles, M. B., & Huberman, A. M. (1994). Qualitative datas analysis (2nd ed.). Thousand Oaks, CA : Sage.
Ministry of Tourism and Sports. (2017). Tourist Statistics. Retrieved February 20, 2019, from https://www.motsgo.th/old/more_news.php?cid=497&filename=inde (In Thai)
Naiyapat, O. (2011). Research design : quatitative qualitative, and mixed methods (2nd ed.). Bangkok : Chulalongkorn University Press. (In Thai)
Nelson, F., & Agrawal, A. (2008). Patronage or participation? Community based natural resource management reform in sub-Saharan Africa. Development and change, 39(4), 557-585.
Office of the National Economic and Social Development Board Abbreviation. (2018). National Strategy 2018-2037 (Short versiton).
Bangkok : Office of the Secretary of the National Strategy Board, Office of the National Economic and Social Development Board Abbreviation. (In Thai)
Pampasit, R. (2019). Tourist behavior and economic and social benefits of community tourism: a case study of the lower northern region. Research Report. Bangkok : Thailand Science Research and Innovation. (In Thai)
Panyawuttrakul, W. (2018). Tourism Management Model history Culture and Creative Local Wisdom of Business Communities in the Sukhothai World Heritage City Route and Connected Areas (Kampang Phet, Phitsanulok and Phetchabun). Research Report. Bangkok : The Thailand Research Fund. (In Thai)
Phakdipinit, P. (2018). Cross-border tourism : creating experiences for tourists. Bangkok : The Thailand Research Fund. (In Thai)
Pittayarangsarit, S., & Tangsirikul, N. (2021). A study on impacts of COVID-19 pandemic on the prevention and control of noncommunicable diseases (NCDs) in Thailand and its implications to the achievements of the global and national NCDs targets. Research Report. Bangkok : Thailand Science Research and Innovation. (In Thai)
Pongboriboon, Y. (2010). Case Study. Journal of Education, Khon Kaen University, 33(4), 42-50. (In Thai)
Prakongsub, P. (2018). How to manage tourism for the community to benefit. Bangkok : The Thailand Research Fund. (In Thai)
Singleton, S. (1998). Constructing cooperation: The evolution of institutions of comanagement. Ann Arbor : University of Michigan Press.
Tossawut, T., & Mahiwan, P. (2020). The Development of Social Quality of Life of People and the Prevention of the Spreading of Coronavirus Infectious Disease (COVID-19). Journal of MCU Nakhondhat, 7(9), 40-55. (In Thai)
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
