INNOVATIVE FACTORS OF THE CONSTRUCTION INDUSTRY BUSINESS AFFECTING SUSTAINABLE PERFORMANCE
DOI:
https://doi.org/10.14456/nrru-rdi.2022.79Keywords:
Innovation, Sustainable performance, Construction industry businessAbstract
The research on innovative factors in the construction industry business affecting sustainable performance has the following objectives: 1) to analyze the level of business innovation factors, 2) to analyze the level of sustainable performance factors, and 3) to analyze the level of influence of innovation factors on sustainable performance in the construction industry. The samples were taken using probability sampling with a purposive method from engineers working in the construction industry in Bangkok and its vicinity, Chonburi and Nakhon Ratchasima, the economic center of Thailand, including 100 samples. A questionnaire with a reliability of 0.982 was used as a tool to collect data from the sample by an online method. Factor-level data were analyzed by descriptive statistics consisting of percentage, mean, and standard deviation, and factor influence-level data using inferential statistical analysis of multiple regression models. The results showed that the innovation factor of the construction industry's businesses was average at a medium level. Sustainable performance factors are pretty high. Process innovation, repositioning, and paradigm factors directly influenced sustainable performance in the construction industry with a statistically significant level of 0.05, demonstrating that the organization's belief in building a business network in the construction industry will increase sales and profits for the organization.
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