A COMMUNITY ENTERPRISE RESTORATION FOR DRIVING LOCAL ECONOMY BY PARTICIPATING OF COMMUNITY IN PHIMON RAT SUBDISTRIC, BANG BUA THONG DISTRICT, NONTHABURI PROVINCE
DOI:
https://doi.org/10.14456/nrru-rdi.2023.12Keywords:
Community enterprise rehabilitation, Driving local economy, Community participationAbstract
The purposes of this research were to investigate the problems, the obstacles, and the restoration process of Phimon Rat Subdistrict’s community enterprise. This study presented an exploration of participatory action research. The 27 samples were selected by the purposive sampling using an unstructured interview which provided flexible open-ended questions according to the aims of this research were to study the meaning and expected experiences apparently and reasonably. The instruments used were: in-dept individual interviews, the study visits to good practice community enterprises, the experiment of new community products, the reviews and summarizing lessons learned, and using the data analysis method. The study suggested that 1) the problems and obstacles of the community enterprise were the materials, management, and marketing and 2) the restoration of the community enterprise process in 3 stages: pre-restoration stage was organized the meeting for knowledge and understanding analyzed by collecting problems and obstacles; inter-restoration stage was focused on the online and onsite knowledge exchange activities; and post-restoration stage was gained the understanding of community enterprise management through further participatory action research methodology. The community enterprise was created products and logo under the "Thongpimol" brand; initiated distribution channels to provincial-level shops under the supports from governmental and private sectors; and reduced economic inequality for revitalizing the community enterprises.
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