A DEVELOPMENT MODEL OF A COMMUNITY MARKET FOR CHAINAT PROVINCE TOURISM
DOI:
https://doi.org/10.14456/nrru-rdi.2023.13Keywords:
Development model, Community market, Tourism, Chainat ProvinceAbstract
A community market is a cultural center that reflects the ways of life and activities of an area. The purpose of this study was to investigate the progress, existence, and development model of a community market for Chainat Province tourism. A sample was selected from the purposive sampling method of each 10 people, a total of 20 people. Data were collected by accidental sampling method of 300 tourists. The instruments used were semi-structured interviews and questionnaires which the quality was checked by the expert. The data were also collected through in-depth interviews and an onsite survey. Content analysis and descriptive statistics were used for data analysis by mean and standard deviation. The findings revealed the progress of community markets and the existence of old markets that have been revived and new community markets. The development model of the community market for tourism consisted of 1) participation in thinking, considering, acting, and solving, 2) assessment of the potential and cultural identity of a community, 3) assessment of interest and satisfaction of tourists for the most returning, 4) development of tourism activities in; ways of life, selecting, and designing related to signature products, 5) completely cooperative networking, and 6) assessment of the community market value in economy, society, and environment. The results lead to conclude that it would be created the community market tourism based on culture.
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