LOCAL HANDICRAFTS: A STUDY OF ANCIENT THAI PHUAN TRADITIONAL WEAVING TOWARD THE CREATION OF COMMUNITY PRODUCTS

Abstract

      The study investigates the Thai Phuan traditional weaving toward the creations of community products, creating value for the community’s woven fabric. The objectives of this research were: 1) to explore the Thai Phuan traditional woven fabric, 2) to assess satisfaction and forecast the potential of future product. The sample groups consist of 362 individuals in Pak Phli Sub-District, Nakhon Nayok Province selected through simple random sampling using a questionnaire with a reliability coefficient of 0.890. Data were collected and analyzed individuals with knowledge of weaving using systematic literature review and qualitative product quality transformation guidelines. Moreover, 100 tourists who visited Ban Mai Women's Occupation Promotion Center were also considered as the sample through purposive sampling using questionnaire with a confidence coefficient of 0.857, collecting tourists who purchased products in the community and analyzed by finding the average, standard deviation, communalities, normality test, covariance, independent variable component, and multiple regression. The research findings indicated that 1) Supanniga flower pattern represented the identity of Thai Puan group, and 2) design factors, usability benefits, identity, quality, and functionality collectively contributed to a high level of satisfaction (77.70%). Beyond the major research findings, it was recommended as follows: design factors show variability based on the contextual era, influencing the decision-making level of product selection.