Guidelines for risks management after the COVID-19 pandemic with sustainable development of value chains of new goods and services: A case study of Dan Kwian community

Abstract

Background and Objective: A process that allows learning and adapting to continually changing situations according to appropriate measures for community businesses. Leading to research that aims to study risk management approaches after the COVID-19 pandemic by developing value chains of new goods and service, and suggesting guidelines for sustainable value chain development for the Dan Kwian community.

                Methology: The qualitative research methods using a semi-structured interview with a content validity index of 0.81, data was collected from a group of informants determined through purposive selection using a chain selection method. This interview starts with the first one then recommend the next informant with sufficiently similar characteristics for 12 people. The last informant recommends a group of 5 informants for organizing a group discussion, and using analysis of the content, SWOT analysis, Risk management, TOWS matrix, and analysis of resources towards creative tourism.

                Results: Guidelines for managing risks at high to very high levels include; 1) Strategy, which is organizing training to promote a clear vision and way of thinking in marketing direction and consumer needs, marketing and target analysis, marketing strategy, and new technology for increasing public relations and marketing channels. 2) Work operation is to develop an online marketing system, establish a system for exchanging resources in the community, create stories, highlights, and attraction on Dan Kwian soil. 3) Finance is used to establish a community fund, create a membership system, support, and budget allocation by the government sector. The suggestion is a guideline for sustainable value chain development with a strategic plan in 3 areas, consisting of the entrepreneurial aspect, Product side, and marketing.

                Discussion: Creating guidelines based on risk management principles for the Dan Kwian community, which is part of the internal control system and guidelines for strategic development focusing on proactive preparation, correcting, preventing, and supporting the emergence of uncertain situations, flexibly and appropriately.

                Suggestion: Appling the guidelines for further research developing the new cultural value chain of the Dan Kwian pottery community used as research methods to create symbolic community pottery art and connect it with the local history, art, culture, and natural resources.