Logistics Management of Pottery Product Entrepreneurs in Dan Kwian Subdistrict, Nakhon Ratchasima Province
DOI:
https://doi.org/10.14456/nrru-rdi.2024.37Keywords:
Logistics Capabilities, Logistics Management Efficiency, Pottery Product EntrepreneursAbstract
Background and Objective: Promoting local economic growth and preserving pottery’s cultural heritage, are significant for ensuring sustainable integration into the community. This research aims to study the logistics processes and investigate the logistics capabilities that influence the efficiency of logistics management among pottery product entrepreneurs in Dan Kwian Subdistrict, Chok Chai District, Nakhon Ratchasima Province.
Methodology: The study employed a mixed-method research. A non-probability, convenience sampling method was used to select 351 informants, while purposive sampling was employed to select 10 key informants. The instrument included close-ended questionnaires using a 5-point Likert scale and structured open-ended interviews with content validity index ranging from 0.67 to 1.00. A total of 315 completed questionnaires were collected in the field as 89.74%. Data were analyzed using mean, standard deviation, Pearson correlation coefficient, and multiple regression analysis. Qualitative data were analyzed through content analysis and inductive summarization.
Results: 1) The logistics processes of pottery product entrepreneurs in Dan Kwian consist of three levels, with three activities in each level. The upstream level involves raw materials, including sourcing, transportation, and storage. The midstream level relates to production activities, including production, quality control, and storage. The downstream level concerns product delivery and services, including product transportation, distribution, and after-sales service. 2) Logistics capabilities significantly influenced logistics efficiency at the 0.05 level. The logistics capabilities in production could predict 78.00% (R2=0.91) of logistics efficiency, marketing capabilities predicted 64.00% (R2=0.64), and transportation capabilities predicted 53.00% (R2=0.53).
Discussion: Entrepreneurs with higher logistics capabilities can effectively manage logistics processes, including sourcing, quality management, production, storage, product distribution, and inventory control. This results in greater transportation efficiency, reduced costs, and enhanced flexibility over the entire business system.
Suggestion: The logistics capabilities of entrepreneurs should be developed through the integration of digital technology, production, marketing, and automating transportation systems to increase efficiency, reduce costs, and enable fast accurating and data tracking.
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