Personal branding of community pharmacists
Main Article Content
Abstract
This article aims to provide a guideline to support pharmacists to create a distinctive personal brand, differentiate and develop a personality for communication, establish professional credibility, and be remembered by people. According to a literature review on personal branding of pharmacists, which was searched for articles and research used the word personal brand of pharmacist, covered from 1997 to 2022. It was found that the personal branding of community pharmacists, there are components as follows: (1) Knowing yourself consists of specialized knowledge, technology skills, sales skills, analytical skills, language skills, and creativity. (2) Communication skills consist of interpersonal, persuasive speech, listening skills, emotional intelligence, body language, and gestures including cooperation. (3) Image and personality consist of appearance, dressing, and social etiquette. And (4)Conducting oneself consistently consists of hospitality, greeting and thanking, recognizable, service mind respect, honesty, empathy, caring, honesty, and Continual service improvement. These four factors contribute to the results as follows (1) Repeat customers because of pharmacists
(2) Use technology to build relationships continually and (3) Recognition from colleagues.
Article Details
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