Journal of the Society of Researchers The Humanities and Social Sciences Journal of the Association of Researchers Humanities and Social Sciences . Which is in the base of TCI Group 2

With the objective of disseminating research articles or academic articles that are new knowledge in the humanities and social sciences Into action and use for the benefit of the people And society continues

Current Issue

Vol. 26 No. 1 (2564): January - March

Published: 2021-03-06

Research Articles

T้he Adaptation and Innovation Strategies of Television Business in the age of Digital TV

Supassorn Harnlamyuang, Chalermporn Yenyuak

1-15

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The Influence of Marketing Mix and Brand Equity on Purchasing Decision of UNIQLO Casual wear Through online Channel of Consumer in Thaland

Itthipong Chalatharn, Pashatai Charutawephonnukoon

16-30

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Attributes of Chatuchak Market with Affects the Consumer’s Service Selection

Sirilak Chanhrompridith, Phiphat Nonthanathorn

31-42

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Attributes of the Market of Marketing Organization for Farmers that Affects the Consumers Service Selection in Bangkok Metropolitan

Natwara Phantha, Phiphat Nonthanathorn

43-56

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Relationship between Perceived Quality and Purchasing Intention of Consumer’ Generation Y towards Journal Perfume in Bangkok Metropolitan

Pannida Panchaem, Chuenchit Changchenkit

57-66

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The Attributes of Electric Vehicles that Affect the Purchasing Decision of Consumers in Bangkok Metropolitan

Tanadej Suwanachote, Phiphat Nonthanathorn

67-78

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Work Motivation and Perceived Organizational Support Affecting Organizational Citizenship Behavior of the 4th Anti-Aircraft Artillery Battalion

Punna Worachart, Chairirk Keawpromman

79-92

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Factors Affecting the decision to choose the E-Wallet application service of the consumer in Bangkok Metropolitan

Phoonookan Grijbanleurat, Chairirk Keawpromman

93-107

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Role of Middle Commissioned Army who influence on becoming to Thai Military Conscription.

พลโท ดร.ทวี แจ่มจำรัส

108-126

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A Study of Potential Composition of Cultural Tourism Resources in Chanthaburi Province

วิจิตรา บุญแล

127-139

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Model of Potential Promotion of Natural Tourism in Ranong Province

รักพงษ์ ขอลือ

139-155

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Predictive Intention to Repurchase with Perceived Value and Satisfaction on “Kowlam” as Food Gift at Nongmon marketplace Chonburi province

vuttichat soonthonsmai

156-174

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A study of Technology Blockchain Model in the Thai Judicial: Case Studies of the Court of Justice

เจษฎา สรณวิช

175-192

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Development of An Internal Quality Assurance Model for Private Schools in Krabi

อารีรัตน์ ดิษฐปาน, Sopon Pechrpuang, Natjaree Jaroensuk

193-207

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The Impact of Perceived Justices to Service Recovery, Satisfaction, Trust on Customer Loyalty in Thai Hotel Chain

Yupawan Vannavanit

208-221

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GUIDELINES OF COMPUTING SCIENCE INSTRUCTION FOR LOWER SECONDARY SCHOOL

ศิริรัตน์ หวังสะแล่ะฮ์, Wichai Swengam

222-240

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The development of behavioral decision model for choosing the parcel transportation service provider in Bangkok.

สรสินธุ์ ฉายสินสอน

241-259

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Integrated of Sufficiency Economy and Creative tourism for Tourist Attraction Development in Thailand.

Jirapat Lekhakula, Niramol Khwakhong, Danai Liswadiratanakul, Sudsan Suttipisan

260-273

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Digital Marketing Development of Lotus Seeds Product Community Enterprise at Phichit Province

บทความวิจัย เรื่องการพัฒนาดิจิทัลมาร์เก็ตติ้งผลิตภัณฑ์เมล็ดบัววิสาหกิจชุมชน จังหวัดพิจิตร

รุ่งลักษณา ดีแจ่ม, Jane Chantarasupasen

274-289

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PERCEIVED ORGANIZATIONAL SUPPORT AND ACHIEVEMENT MOTIVATION INFLUNCING EFFICIENCY OF RESEARCHER IN THAILAND INSTITUTE OF SCIENTIFIC AND TECHNOLOGICAL RESEARCH

ผกาทิพย์ บัวพงษ์, Krisada Chienwattanasook

290-307

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Hardiness, Self - Efficacy and Retirement Preparation of Employees under Commercial Department of Thai Airways International Public Company Limited

Parada Chotikul, Buathong Sawangsopakul

308-327

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