Journal of the Society of Researchers The Humanities and Social Sciences Journal of the Association of Researchers Humanities and Social Sciences . Which is in the base of TCI Group 2

With the objective of disseminating research articles or academic articles that are new knowledge in the humanities and social sciences Into action and use for the benefit of the people And society continues

Current Issue

Vol. 23 No. 3 (2561): September - December

Published: 2020-05-24

Research Articles

CONTENTS

The Association of Researchers of Thailand

1

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สารจากนายกสมาคมนักวิจัยแห่งประเทศไทย

ผู้ช่วยศาสตราจารย์ ดร.พิพัฒน์ นนทนาธรณ์

2

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สารจากบรรณาธิการ

ดร.สุรมน ไทยเกษม

3

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บทความรับเชิญ การศึกษาเรื่องปรัชญาของเศรษฐกิจพอเพียง

ศาสตราจารย์กีรติ บุญเจือ

12-17

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An Examination of Incremental Predictive Validity of Inspirational Leadership Scale: Relationship between Leadership and Organizational Effectiveness

Pongthep Chandasuwan

18-29

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Effects of Item Wordings and Types of Scale to Scale Scores avd Factor Sturcture of Personality Inventory

Ratchaneewan Wanichtanom, Samattaphong Khajohnmanee

30-40

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Influences of Socially Responsible Leadership and Organizational Citizenship Behavior on Perception toward Social Responsibility of Employee of PTT Global Chemical Public Company Limited

Nunnaphat Ariyarujikarn, Phiphat Nonthanathorn

41-51

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Influences of Socially Responsible Leadership and Service Quality on Corporate Image of Anantara Riverside Bangkok Resort

Opas Viriyasakultorn, Phiphat Nonthanathorn

52-63

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Central Region of Thai Tradition: Analytical Study in the Field of Language and Culture.

Chalor Rodloy

64-74

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Factors Influence Competence Development of Textile and Apparel Entrepreneurs for ASEAN Competition

Sumalee Srisuponvanit, Narong Kulnides, Sudawan Somjai

75-86

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The Decision to Hire Migrant Workers Legally of Employers in Khon Kaen Province

Wanita Boonchom, Natphasuth Patthirasinsiri

87-97

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Supply Chain Management for Agrotourism in Rayong Province

Jeeranun Khermkhan, Panya Mankeb, Natphasuth Patthirasinsiri

98-110

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The Development of Electronic Commerce System for Vegetable Safety Value Chain in Nakhon Pathom Province.

Kanokpatch Koprasert, Pongsada Chaleomklin, Natpasuth Patthirasinsiri, Chattarat Hotavisaya

111-122

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Factors that achieved to Business Management in Personnel of Small and Medium Enterprises (SMEs) in Bangkok Metropolis

Narinee Saengsook

123-136

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Marketing factors Influencing the Decision to buy Products of Jasmine Rice Processed

Phuangpornphat Viriya, Supaporn Laksameethanasarn, Piyamas Suraphoppisitt

137-150

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Small and Medium Enterprises (SMEs) Business Development Model that Affects the Success in Muang, Chonburi Province

Natphasuth Patthirasinsiri, Kittisak Ungkanawin

151-164

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Needs of the people for training on mushroom of Lukphradabos project

ดวงใจ โยธาวงษ์, พัฒนา สุขประเสริฐ , เฉลิมพล จตุพร

165-177

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Influence of Socially Responsible Leadership and Stakeholder’s Perception of Corporate Social Responsibility on Image of Electricity Generating Authority of Thailand: A Case Study of Thap Sakae Solar Power Plant, Prachuap Khiri Khan Province

Apinya Tansakul, Phipat Nonthanathorn

178-189

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Technology innovation and system quality affect the effectiveness of digital Marketing in Thailand 4.0 of Internet online Business

Kittisak Ungkanawin

190-203

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Administration of Shows Promotion of the Public Television Stations according to the Sustainable Administration Concept

Chalunthorn Kaewdaeng, Wiruch Wiruchnipawan

204-216

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Causal of Digital Marketing Influencing Hotel Customers’ Satisfaction and Loyalty in the Andaman Triangle Cluster, Thailand

Supot Gulati, Montri Verayangkura, Sirawit Sirirak

217-228

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Book Review

ดุษฎี วรธรรมดุษฎี

229-235

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คลินิก นักวิจัย

ผศ.ดร.วรีะพล แจ่มสวัสดิ์

236

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