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This research aimed to study the linguistic and cultural identity, wisdom, and stories of “Uttaradit Laos”, a Tai ethnic group, who migrated from Laos to Thailand and had the descent along “Nam Pad”, a stream that run through communities from Ban Khok, Fak Tha to Nam Pad districts. This study focused on the information that encouraged and supported ethnic cultural tourism. Data were collected via linguistics and anthropological methods using a survey and inquiry, language elicitation, observation, participation, as well as local documents and online social media. The analysis was conducted on the basis of ethnolinguistics. The results showed identity and stories of this ethnic group, namely, 1) historical migration from Luang Prabang and Vietianne, Laos, 2) traditional spoken Laotian language where there is no tone split in B as B 1234, 3) traditional Laotian lifestyle, 4) outstanding traditional merit practice, 5) wisdom in salient agricultural and local products, 6) wisdom in living adaptation and community development, and 7) the locations appropriate for being developed to be tourist attractions.
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