A model of Food Tourism in Chiang Mai from Local Food Culture under a Concept of Creative Tourism

วัฒนธรรมอาหารพื้นถิ่นสู่รูปแบบการท่องเที่ยวอาหารพื้นถิ่นในจังหวัดเชียงใหม่ ภายใต้แนวคิดการท่องเที่ยวเชิงสร้างสรรค์

Authors

  • Nanthiya Tantraseub Tourism Department School of Management and Information Sciences, University of Phayao.
  • Warach Madhyamapurush Tourism Department School of Management and Information Sciences, University of Phayao.

Keywords:

Culinary Tourism, Food culture, Local Food, Chiang Mai, Creative Tourism

Abstract

This research is a study that aims to present Local Food Culture for Local Culinary Tourism in Chiang Mai based on an idea of Creative Tourism. This study is a qualitative research study using Focus Group Discussion (or FGD), and Content Analysis Methods. The sample groups focused on a group of 10 people from Local Culinary restaurant operators representative, Thai cooking schools,  academicians, and specialists from the food and tourism industries in Chiang Mai.

The important topics focused on tourist’s behavior toward Local Culinary Tourism Activity in Chiang Mai, and also focused on Activity pattern of Local Culinary Tourism in Chiang Mai. Another topic was consumption’ s behavior of foreign tourists who have tried tasting the Local Culinary in Chiang Mai. The results of the Model Development of Creative Local Culinary should be 1) the preservation and promotion of the Local Culinary identity to the international community, 2) strengthening the sustainability of the Local Food Culture, and 3) creating suitable models and activities for a Model of Creative Local Culinary Tourism in Chiang Mai Province that is leading to  the principle that suits the  Model of Local Culinary Tourism in Chiang Mai

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Author Biographies

Nanthiya Tantraseub, Tourism Department School of Management and Information Sciences, University of Phayao.

Tourism industry

Warach Madhyamapurush, Tourism Department School of Management and Information Sciences, University of Phayao.

Tourism Industry

References

Dachum, P. (2013). Creative Tourism Development: from Concepts to Practice for Thailand. Silpakorn University Journal, 33(2), 331-366.

Jaiuea, M. et al. (2016). MARKETING MODEL FOR CULTURAL HERITAGE TOURISM DEVELOPMENT: BANGLUANG COMMUNITY BANGLUANG SUB-DISTRICT, BANGLEN DISTRICT NAKHONPATHOM PROVINCE. Sripratum Chonburi Journal, 12(3), 12-24.

Network, U.C.C. (2006). Towards sustainable strategies for creative tourism. Discussion report of the planning meeting for 2008 international conference on creative tourism. New Mexico, USA.

Peterson, W. (1958). A Great Typology of Migration. American Sociological Review, 23(3), 256-266.

Termpittayapaisith, A. (Author and Speaker). (26th March 2010). Thailand’s Creative Economy.

The Paradigm shift of the country to the creative economy. Bangkok: Thailand Creative & Design Center (TCDC).

Vimolsiri, P. (2009). Creative Economies: The survival of the Thai economy. Why Creative Economy?. Bangkok: Contract Publishing Co.,LTD.

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Published

2018-06-11

Issue

Vol. 9 No. 1 (2018): January - June

Section

บทความวิจัย (Research Article)