New Chinese Entrepreneurs and The Influences on E-commerce: The study of Chinese Retailers in Chiang Mai Province
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Abstract
This article aims to investigate the development of e-commerce platform in China and the influences of cross border e-commerce disseminated by “New Chinese Entrepreneurs”, Chinese retailers in particular, in Chiang Mai Province. This article also aims to analyze the patterns of cross border retail
e-commerce in the context of mobilizing globalization. This qualitative research was conducted by using both informal interviews and in-depth interviews with Chinese retailers in Chiang Mai, as well as literature reviews on history and statistics from various sectors. The result shows that there are three groups of Chinese e-commerce retailers in Chiang Mai including Chinese e-commerce retailers with Thai citizen partnership, Chinese e-commerce retailers who are sole proprietors, and Chinese students who study in Chiang Mai. In globalization context, business patterns of new Chinese entrepreneurs reflect the characteristic of "Hybrid Capitalism" which combines some aspects of Chinese culture (such as Confucianism and relational networking) with the flows of capitalism, people, technologies and global knowledge.
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