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The purpose of this research aims to study the factors affecting the lifestyle of young
generation in Thai rural society. This research is a quantitative study. Data were collected by
questionnaires from 393 samples who are the young generation or Generation Y (18 to 37 years
old in 2018) and lived in rural areas of Thailand, that were the communities in field- study areas
of graduate volunteer students, batch#49, Thammasat University. The use of statistic to test the
hypothesis was the multiple regression analysis ( Enter Method) . The results showed that the
factors affecting the lifestyle of young generation in Thai rural society consisted of population
factors including age, marital status and education level. Economic factors include income
adequacy. Social and political factors include the membership of a group or organization in the
community, affected by state policy and the impact of modern development. Information
Factors include the use of social media. These variables could predict the lifestyle of young
generation in Thai rural society at 31.5% at the .05 level of significance.
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