Management and Development of Knowledge and Local Wisdom for Linking to Community Enterprises in Phrae: A Case Study of Morhom Fabric Manufacturing by Thai Puan People

Abstract

This study has objectives to study a local wisdom transfer process of Morhom fabric manufacturing by Thai Puan people and to develop a design of Morhom product which links to community enterprises. A target group is community enterprises, entrepreneurs, and general people in Thung Hong Community. Tools of this study were an interview form, product drafts, data descriptive statistical analysis and content analysis. Results from the study show that the local wisdom transfer process is done directly and indirectly through the formal and informal learning from parents, experts, local wisdom or teachers. A guideline for the product design should be conformed to the market demand by focusing on natural forms, contemporary, local material, and the production process is not too complicated. The result of the prototype product development consists of shirts, bags, teddy bear outfits, and fashion clothe draft which can be used as guidelines for the community enterprise to develop further products.