A Participatory Action Research for Community-Based Tourism Development: A Case Study of Mangrove Forest Community in the South

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Wipaporn Kruejan
Somsak Samukkethum


The objectives of this research article are to study problems and obstacles in managing community-based tourism (CBT) and guidelines for sustainable development. The method of participatory action research is used through community Based Tourism Committee and those involved in community-based tourism management participation in analyzing problems and formulating a strategic plan. together through the group discussion process workshop and in-depth interviews. The research found that the attractive activities of this CBT includes mud spa, mangrove planting, and fresh seafood. The management problems of the CBT are comprised of lack of planning, lack of clear organizational structure, and limited community participation. The team of participants jointly formulated five strategic issues for development – including 1) developing management system and developing staffs’ capabilities, 2) developing community goods and tourism activities, 3) creating cooperation for management of the CBT, 4) promoting proactive marketing of the CBT, and 5) creating relationship within community and with their networks.

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Kruejan, W., & Samukkethum, S. . (2022). A Participatory Action Research for Community-Based Tourism Development: A Case Study of Mangrove Forest Community in the South. Journal of Social Development and Management Strategy, 24(1), 68–85. Retrieved from https://so04.tci-thaijo.org/index.php/jsd/article/view/249940
บทความวิจัย Research Article


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