Structures and Agency that Affect the Expansion of the Online Football Betting Business

Main Article Content

Chainarong Krueanuan
Pimprapai Snitwong Na Ayudhya

Abstract

This qualitative research aims to analyze the structural conditions, agency and their interactions, and proposes the guidelines to prevent and solve problems arising from online football betting. The research methodology adopted 3 types of data collection: documentary study, interview, and focus group discussion. The analytical method used the structural analysis and agency.The results of the study found that the structural conditions that resulted in the expansion of the online football betting business consisted of structural conditions that provide opportunities which are similar to conditions to promote and support the online football betting business; restrictive structural conditions affecting prevention, control, suppression; and structural conditions that are forced as incentives arising from the online football betting business. With regards to the agency, there are groups of service providers abroad, domestic entrepreneurs, and gamblers. These agency have connected and strengthened the network through vertical and horizontal relationships to expand the online football betting network. For the guidelines on preventing and solving problems, in the short period, strict control and suppression measures may be used. In the moderate period, this is the preparatory process for the transition of legalizing online football betting. In the long period, this is the participating and decision-making process. If the majority of people agree on this matter, permission to bet or operate legal online soccer betting businesses under close supervision and monitoring may be considered.

Article Details

How to Cite
Krueanuan, C. ., & Snitwong Na Ayudhya, P. . (2024). Structures and Agency that Affect the Expansion of the Online Football Betting Business. Journal of Social Development and Management Strategy, 26(1), 1–20. Retrieved from https://so04.tci-thaijo.org/index.php/jsd/article/view/264073
Section
บทความวิจัย Research Article

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