An Analysis of Verbal and Nonverbal Communication Strategies Performed in the Most Popular TED Talks as an Instructional Source
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Abstract
Effective public speaking skills are essential for both personal and professional growth, yet English as a Foreign Language (EFL) learners often struggle to communicate effectively due to the gap between classroom learning and real-world application. This study investigates the verbal and nonverbal communication strategies employed in 25 of the most popular TED Talks to provide instructional insights for EFL learners. Through content analysis, thirteen verbal communication strategies were identified, including the frequent use of humor (44.1%), questions (22.7%), and quotes (8.4%), which contribute to audience engagement and message clarity. Additionally, nine nonverbal strategies, such as body movements, facial expressions, and gestures, were observed, with verbs (32.1%), numbers (22.1%), and size (9.7%) being the most commonly utilized. These findings highlight the significant role that both verbal and nonverbal cues play in effective public speaking, emphasizing the importance of incorporating these strategies into EFL teaching materials. By understanding how TED speakers use these techniques, educators can develop more effective instructional materials, ultimately enhancing learners’ public speaking skills and communicative competence in diverse contexts.
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