A multimodal critical discourse analysis of Ridwan Kamil’s weekly Subuh Berjamaah Instagram posts

Authors

  • Zakie Asidiky English Study Program, Sekolah Tinggi Bahasa Asing YAPARI-ABA Bandung, Jawa Barat 40131, Indonesia
  • Eva Tuckyta Sari Sujatna Department of Linguistics, Faculty of Cultural Sciences, Universitas Padjadjaran, Jawa Barat 45363, Indonesia
  • Inu Isnaeni Sidiq Department of Linguistics, Faculty of Cultural Sciences, Universitas Padjadjaran, Jawa Barat 45363, Indonesia
  • Nani Darmayanti Department of Linguistics, Faculty of Cultural Sciences, Universitas Padjadjaran, Jawa Barat 45363, Indonesia

Keywords:

Instagram posts, Islamic values, leadership ideology, MCDA, Ridwan Kamil

Abstract

This study analysed Ridwan Kamil’s weekly Subuh Berjamaah (a congregational dawn prayer) Instagram posts. It focused on: (1) describing how he multimodally portrayed himself as a leader; and (2) revealing his leadership ideology in those posts. The posts comprised two different semiotic modes, namely visual images and captions, to communicate the messages and ideas to the followers. In the analysis, the Multimodal Critical Discourse Analysis (MCDA) approach was utilised. The results showed that Ridwan Kamil multimodally portrayed himself as an Islamic and tolerant leader, and putting the Islamic values forwards was his leadership ideology found in those posts. His leadership ideology was then able to be socially and cognitively accepted by some followers on Instagram, to build his Islamic identity, and to contribute to his winning in West Java’s Governor Election in 2018.

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Published

2022-07-27

Issue

Section

Research articles