Place attachment in an old commercial district: A case study in Ubon Ratchathani, Thailand

บทคัดย่อ

This article explored place attachment for historical places in an old commercial district in Ubon Ratchathani where a variety of groups of people (both insiders and outsiders) are connected with places in the district. The research methodology was an integration of quantitative and qualitative research including the measurement of people's experience using structured questionnaires and interview forms and the interpretation of the quantitative method results. The results indicated that people are attached to historical places socially and physically as a result of cultural, memories, experiences, and physical factors. The study area appeared to have cultural prominence, a variety of living spaces that people can experience, including a physical environment that reflects the past of the district, a memorable symbol, and contributes to social activities.