The relationship between entrepreneurial strategic management and the tourism supply chain management capability on the performance of the tourism industry in Thailand

บทคัดย่อ

This study used quantitative methods to investigate the connection between competent tourist supply chain management and strategic management for entrepreneurs in Thailand’s tourism sector. The sample group was composed of 400 business owners who work in Thailand’s tourism industry. Questionnaires were used as research tools. The quantitative data were analyzed using both structural equation modeling and statistical analysis. The study employed confirmatory factor analysis to examine the structural correlation model for entrepreneurial strategic management. The empirical findings supported the idea that supply chain management could improve performance in the tourism sector. The standardized indices were Chi-square = 75.266, Chi-square/ df = 1.298, df = 58, p = 0.063, GFI = 0.975, CFI = 0.994, NFI = 0.974, RMR = 0.033, and RMSEA = 0.028. Similarly, entrepreneurship and supply chain management competence in the tourism business had a positive effect on performance, with statistical significance at the .01 level.