Comparative Study of Consumer Satisfaction on Location Selection of Fresh Market in the district of Phetchabun Province: Case Study of Thai Phatana Thaphol Market, Municipality Market 2 and Municipal Market 3

Abstract

This research aims to study of consumers’ satisfaction on the location of the repeat used fresh market in the district of Phetchabun Province. Purposed of this study was to Consumers’ satisfaction survey on location of the fresh market where repeat consume. To compare when the location is different. To study consumers’ satisfaction on location of fresh market that affects the repeat consumes. This research used 360 sample sizes by purposive sampling; use statistics as descriptive, one-way ANOVA and multiple regressions in stepwise method. The research found that the majority were female 65.3%, 36-45 years old, average income per month under or equal 10,000 Baht and had bachelor degree. Consumers’ satisfaction on the location of the fresh market had a good level. Different location affected to consumers’ satisfaction on location. Consumers’ satisfactions on location factors which can predict the influence of repeat consume level together are source of raw materials, market and transportation. But in source of land, labor and other factors can individual predicted only. And (5) the fresh markets which repeat consume have related the favorite fresh markets.