A Study on Ethnic Tribal Patterns in Karen Ruam Mitr Souvenir Designs

Abstract

This study aims to distinguish the identifying attributes, symbols of value and unique tribal identities applied in ethnic tribal designs and product development for increased creativity and suitability in the design of contemporary souvenirs for the Karen Ruam Mitr Village, Mae Yao Sub-district, Mueang Chiang Rai, Chiang Rai, Thailand. A survey was conducted to analyze and compare the distinct special characteristics of each tribe and combined with contemporary design concepts for a simple style that reflects the beauty and distinctive characteristics of traditional tribal arts. Tools used include interview forms for tribal wisdom experts, graphic design experts and product design experts and consumer evaluation forms assessing tastes for product design, graphic design and identity design in ethnic products. This study on ethnic tribal patterns in national fabric designs assessed 55 patterns from traditional fabric designs and applied fabric designs, consisting of 21 Karen patterns, 12 Hmong patterns and 22 Akha patterns. All 55 designs were assessed and grouped into 6 groups according to the source of inspiration for the pattern design: inspired by animals, inspired by nature, inspired by beliefs, inspired by geometric shapes, inspired by humans and inspired by items from daily life.   

Regarding satisfaction with tribal wisdom souvenir designs from the Karen Ruam Mitr Village in contemporary styles, shawls were ranked first with the highest level of satisfaction at 4.42; ranking second were T-shirts, with a satisfaction level of 4.23; third were neckties, with a satisfaction level of 4.22; fourth were cushions, with a satisfaction level of 4.17; fifth was jewelry set 1, with a satisfaction level of 4.00; and sixth was jewelry set 2, with a satisfaction level of 3.68.

The study revealed that souvenir design should focus mainly on attracting tourists to purchase products in that attraction, whether for themselves or for others, making an impression with the product, and ensuring that the product is usable and can benefit daily life.