ความพึงพอใจของนักท่องเที่ยวชาวไทยต่อการจัดการโลจิสติกส์เพื่อการเดินทางท่องเที่ยวในเขตพัฒนาการท่องเที่ยวอันดามัน: กรณีศึกษาจังหวัดตรังและจังหวัดสตูล Satisfaction of Thai Tourist on Tourism Logistics Management in Andaman Travelling Development Area: A case Study of Trang and Satun Province A case Study of Trang and Satun Province
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Abstract
The research aims to study the level of Thai tourist satisfaction on tourism logistics management system for traveling in Andaman travelling development area: a case study of Trang and Satun Province in all 9 components: tourism attraction, transportation, information service, accommodation, food and beverage, tour guide, products and souvenirs, hygienic and safety, and financial convenience. Sample of 300 Thai tourists were approached by convenience sampling method.
The result shows that Thai tourist satisfactions on 9 components of tourism logistics management are at a high level and the overall satisfaction has average score of 3.94. The component of tourism attraction has the highest score of 4.13 whereas the component of tour guide business has the lowest score of 3.78 and 145 Thai tourists were commented that the community service should provide clean toilet and adequate restroom.
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