A Study of the Important Local Cultural Resources in Chiang Rai Old Town to be Used as a Cultural Capital for Building a Souvenir in Chiang Rai Old Town

Abstract

         The objective of this research is to study and assess the value of cultural resources in Chiang Rai Old Town in taking to the design and development of cultural products, which can be used as a cultural capital to build a souvenir in Chiang Rai Old Town. This research is qualitative research by using the concept of cultural resource management and the concept of educational history, by using criteria under the Venice charter of the Convention of the United Nations Educational, Scientific and Cultural. This is a way to assess the value of important cultural resources. The results of the study show that three important types of local cultural resources in the old city area 1. Humanities field, local traditions 17 festivals, 2. Arts and Crafts fields, 2 types, Chiang Rai city planning and commercial buildings, 3. Home Economics Arts field, food wisdom “Khanom Mongfa Moopan” of Hakka Chinese group in order to use basic information to design.