Marketing Strategic Plan for Brainy Kids Maetae Nursery, District SanKamphaeng, Chiang Mai Province
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Abstract
The purposes of this research were to prepare and evaluate the Marketing Strategy Plan for Brainy Kids Maetae Nursery, District SanKamphaeng, Chiang Mai Province. Population were 47 Parents from Brainy Kids Maetae Nursery, District SanKamphaeng, Chiang Mai Province Academic year 2020. The sample were 44 Parents from Brainy Kids Maetae Nursery, District SanKamphaeng, Chiang Mai Province Academic year 2020. by random purposive sampling, Krejcie and Morgan sample size tables were used. (Krejcie, R. V. & Morgan, D. W., 1970, P.607-610)
The research results were found that 1) Marketing Strategic Plan for Brainy Kids Maetae Nursery, District SanKamphaeng, Chiang Mai Province There are 4 strategies in total. Price strategy, Communication channel strategy, Personnel strategy related to the nursery and Physical environment strategy 2) Evaluation of the use of a marketing strategy plan for Brainy Kids Maetae Nursery, District SanKamphaeng, Chiang Mai Province found that Students in Brainy Kids Maetae Nursery in December, the number of students increased by 10.6 percent. The number of students increased by 15.38 per cent for the period from November to January. The total number of students increased by 27.6 per cent.
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