Political Communication: Center for COVID-19 Situation Administration (CCSA)

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Peerapong Sutcharitpan
Peeradaw Sutcharitpan


This academic article focuses on explaining the government’s communication process through the Center for COVID-19 Situation Administration (CCSA). It can be described that the government’s communication process is based on David K. Berlo’s theory in the SMCR model. The sender (source) is the government that communicates to the people through the Center for COVID-19 Situation Administration (CCSA). The center sends the message to the public for the people’s realization and surveillance of coronavirus disease. The government sends the messages through the notification. Their contents aim to integrate the assistance of the people who are distressed from coronavirus disease such as information dimension, public health dimensions, economic dimension, social and helping dimension as well as measures to prevent the corona virus epidemic through a total of 42 announcements. The government sends the messages through online media Facebook, Line, YouTube), print media (journal, newspaper, leaflet), electronic media (radio, television), personal media (academician, teacher, instructor, artist, politician, people). The campaign is “Stay at home and stop the spread of the virus for the sake of the nation”. The receivers are the people who are affected by the emergency decree such as an artist, a student, or a permanent employee.

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