The Potential of ecotourism management: A Case study of Ban Tub Neung, Tumbon Kamphun, Amphoe Suksamran, Changwat Ranong
Article Sidebar
Main Article Content
Abstract
This research aims to study: 1) the potential of natural tourist attractions for ecotourism development, 2) the community's capacity to support ecotourism, and 3) guidelines for developing ecotourism. This qualitative research was conducted in a specific area of Ban Thap Nuea, Moo 2, Tambon Kamphun, Amphoe Suk Samran, and Changwat Ranong. The key informants comprised 40 participants, including community leaders, residents, government representatives, and tourists. Data were collected through interviews, focus group discussions, observation, and participatory workshops, and analyzed using inductive reasoning.
The research findings indicate the following:1)Tourism resource potential: 1.1) The mangrove ecosystem has significant potential for development as a tourist destination. 1.2) Other local attractions that can be integrated with tourism activities demonstrate moderate potential. 2) Community Potential: 2.1) The concept and the need for tourism development have high potential. 2.2) The way of life has high potential. 2.3) Souvenirs and local products have moderate potential. 2.4) Community storytelling. 2.5) Conservation activities, 2.6) accommodation and facilities, and 2.7) The community organizational structure, and all of the above have moderate potential. 3) Guidelines for ecotourism development include: 3.1) Creating community participation 3.2) preparing the community for tourism-related activities, 3.3) designing tourism programs that create linkages with nearby attractions, 3.4) establishing clear agreements for tourism management, and 3.5) developing effective promotional and marketing materials. Relevant agencies should prioritize tourism development in conjunction with the conservation of natural resources and the environment, while providing ongoing support to the local community.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Boonpetchkaew, U., & Poltanee, I. (2019). Ecotourism management: A case study of Sirinart Rajini ecosystem learning center, Pranburi District, Prachuap Khiri Khan Province. Silpakorn University Journal, 39(5), 175-193. (in Thai)
Bunthip, T. (2020). Community-based Ecotourism Management Tha Khanon Subdistrict, KhiriRat Nikhom District Suratthani Province. Journal of Human Society Nakhon Si Thammarat Rajabhat University, 10(2), 81-93. (in Thai)
Chantavanich, S. (2022). Qualitative Research Methodology (26th ed.). Bangkok: Chulalongkorn University Press. (in Thai)
Freike, S. (2020). Guidelines for Potential Development of Ecotourism: A Case Study of Khao Ok Ecotourism Group, Khanom District,
Nakhon Si Thammarat Province. (Master of Art Thesis). Bangkok University, Graduate School, Program in Hospitality and Tourism Industry Management. (in Thai)
Kantajorn, S., Kantajorn, K., Patthamaritthikul, T., Promlang, A. & Leelanapasak, W. (2022). The Guideline of Eco-tourism Management through the Community-based Participation on Raroeng Sub-district, Nakhon Ratchasima Province. Journal of Management Science, Nakhon Pathom Rajabhat University, 9(1), 237-252. (in Thai)
Kitsanarom, N., & Nakaray, P. (2021). The Development in Community Based-tourism to the suitable Behavior and Need of Tourism in Noppitham, Nakhon Si Thammarat Province. Narkbhutparitat journal, 13(1), 128-140. (in Thai)
Na thongkaew, B., Ruksapo, A. Phengkona, J., & Thongson, C. (2019). Conservative and Restorative Pattern of Traditional Sailing Boat for Ecotourism in Lamae District, Chumphon Province. Journal of Humanities and Social Sciences, Suratthani Rajabhat University, 11(1), 57-78. (in Thai)
Office of the National Economic and Social Development Council. (2019). Master Plan of Tourism Issue. Retrieved 2022, July 15, from http://nscr.nesdc.go.th/masterplans-05/. (in Thai)
Pechmon, T., Sriharan, P., Sompan, P., & Muenhat, S. (2021). The Potential of Ecotourism in Nopphitam District, Nakhon Si Thammarat Province. Dusit Thani College Journal, 15(1), 236-252. (in Thai)
Permpol, S., & Srithong, S. (2023). The Product and Activity Development to Promote the Cultural Tourism of Khek Noy Village, Phetchabun Province. Journal of Legal Entity Management and Local Innovation, 9(7), 275-288. (in Thai)
Phosita, C. (2021). The science and art of qualitative research (7th ed.). Bangkok: The Chulalongkorn University Press. (in Thai)
Phuket Rajabhat University. (2022). Community Storyteller's Guide: Create people, create jobs, and continue the tour of the Ko Yao Yai community. Phuket: Phuket Rajabhat University. (in Thai)
Sangthong, M., Yordudom, T., & Buakaw, W. (2019). Study the perception of tourists in the area of Nakhon Si Thammarat. Narkbhutparitat journal, 11(2), 178-188. (in Thai)
Tangjaturasopon, A., Vongchavaltikul, B., & Sangsuwan, T. (2020). The Structural Equation Modeling of Thai Tourist’s Loyalty to Northeastern Thailand. Community Research Journal, 14(2), 174-188. (in Thai)
The National Tourism Policy Committee. (2023). The 3rd. National Tourism Development Plan (2023-2027). Bangkok: Ministry of Tourism and Sports. (in Thai)
Tourism Authority of Thailand. (2019). Tourism Thailand Keep calm and Look forward to 2019. Retrieved 2019, September 2, from https://www.tatreviewmagazine.com /article/tourismthailand-2562. (in Thai)
Treephan, P. (2019). A Model of Participatory Community-Based Ecotourism and Mangrove Forest Conservation in Ban Huatang, Muang District, Satun Province. (Doctor of Philosophy Thesis). Prince of Songkla University, Faculty of Environmental Management, Program in Environmental Management. (in Thai)
Wiyaporn, S., Suwuttho, S., Thaveekranthuy, M., Vnisorakul, H., & Seanyean, T. (2019). The Guidelines for Sustainable Tourism Management Development of Bang Krachao Community, Amphoe Phra Pradang, Samutprakarn. The Journal of Pacific Institute of Management Science, 5(1), 115-123. (in Thai)
Yindeechan, N., Kaewtatanavatana, P., & Boriwongtakun, S. (2021). Community Potential Development for Sustainable Tourism Management a Case Study of Tourism Network By Chanthaburi Community. Journal of Humanities and Social Sciences Nakhon Phanom University, 11(1), 248-260. (in Thai)
