Efficiency of Supply Chain Management for Snorkeling Activities in Trang Province
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Abstract
This research aims to assess the efficiency of the supply chain management for snorkeling activities in Trang Province. A qualitative research approach was employed, involving semi-structured interviews with 15 stakeholders, including tour operators and relevant parties within the supply chain. The evaluation revealed the following key findings: financial performance: it was observed that the financial incurred high expenditure costs. Therefore, a meticulous calculation of raw material quantities is recommended to enhance profitability. Operational performance: issues related to coordination were identified, highlighting the need for well-defined operational guidelines and services tailored to meet the tourists' requirements overall supply chain performance: a suitable service format should be established to demonstrate a comprehensive view of the internal supply chain management for snorkeling activities. This format should encompass interlinked operational processes, providing tour operators and stakeholders within the supply chain with valuable insights for continuous improvement.
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