The Development of Research Question Formulation Skills and the Ability to Retrieve Information from Multiple Sources through Learning Activities Using the CIPPA Model for Business Administration Students
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Abstract
This quasi-experimental research aimed to investigate the development of research question formulation skills and the ability to search for information from multiple sources among fourth-year Business Administration students at Prince of Songkla University, Pattani Campus. The sample group consisted of 35 students, which is the total number of 4th-year students. The research instruments included multiple-choice tests on research question formulation skills and the ability to search for information from multiple sources, as well as a student opinion survey. Data collection was conducted over three periods (T1, T2, T3), measuring before the intervention, immediately after the intervention, and long-term after the intervention. Data analysis employed descriptive statistics (mean and standard deviation) and inferential statistics (One-Way Repeated Measures ANOVA) to compare the changes in students' skills and abilities.
The research findings indicated that using the CIPPA model significantly improved students' research question formulation skills (mean; T1 = 12.36, T2 = 16.24, T3 = 15.12) and significantly increased their ability to search for information from multiple sources (mean; T1 = 12.48, T2 = 16.52, T3 = 15.36). The results of Mauchly's W test showed that the variance of each measurement was significantly different (x²(2) = 27.01, p < .001). The Greenhouse-Geisser correction showed that the variance was significantly different (F(1.33, 51.70) = 100.58, p < .001, η² = 0.72). Additionally, students expressed high satisfaction with the learning activities using the CIPPA model. The application of these research findings can be used to enhance students' research capabilities and decision-making skills in complex and rapidly changing contexts.
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