Pranboon: Meaning Construction and Becoming Cultural Product

Abstract

The objectives of this research were: 1) to study meaning construction of “Pranboon” mask and 2) to study sacred construction and becoming cultural product. Qualitative research methods, in-depth interview and textual analysis, were used. Symbolic interaction theory and social construction of reality were frame of analysis. The results found that 1) “Pranboon” mask has 3 meaning: “Joker” “Character” and “Master/Ancestor”. The meaning as character in literature “Prasuthon - Manora” – Pranboon – was most reproduction. 2) Sacredization of “Pranboon” mask has 4 components. There were Nora descent of ritual, legend, secular and religious rites and experiences and becoming cultural product was Belief changing to capital. Commoditization of “Pranboon” mask has 2 components, communication and special of object caused market requirement.