The Guidance for Developing a Collaborative Governance Model and Promoting Cultural Tourism Management within the Northeastern Phu-tai Ethnic Communities

Abstract

This research aimed to suggest a guidance for developing a collaborative governance model and promoting cultural tourism management within the Northeastern Phu-tai ethnic communities by using a research qualitative method. The research methodology included selected 20 experts from group meetings, who were involved and asked for opinions regarding the conceptual framework developed by the researcher of this research working on selected case studies. Then, the researcher synthesized and interpreted the achieved opinions and comments with and according to the relevant laws, policies, and strategies of the involved organizations, that were dealing with cultural tourism management. The result indicated that the guidance for developing a collaborative governance model and promoting cultural tourism management within the Northeastern Phu-tai ethnic communities was involved with the following 4 types of organizations: 1) central and regional public organizations; 2) local administrative organizations; 3) non-public organizations; and 4) local communities’ organizations that promoted tourism. Also, after considering the achieved opinions and comments in line with the regulations, laws, master plans, and policies of the relevant organizations, it was able to suggest the following 7 guidance: 1) promoting and planning a development for an efficient management system; 2) coordinating and promoting the development of tourism service quality; 3) promoting human resources development; 4) promoting a creative cultural tourism management; 5) promoting measures for peace and order; 6) promoting inter-organizational tourism cooperation among communities with common potentials; and 7) promoting Phu-tai’s tourism public relations and cultural tourism marketing.