Media literacy: Consumer in the digital age Media literacy: Consumer in the digital age

Abstract

Consumers who are media literate will have more choices in their consumption. and daily life in the digital age Because they will know how to deal with the many different media and substances that are available. Media literacy gives consumers the power to choose products and services. By considering the benefits and true product quality Including leading to awareness of consumer rights. To strengthen consumers in the digital age Media-literate consumers Therefore, one must have skills in accessing media, media analysis, media valuation and media creation These skills will be a tool to help strengthen consumers' awareness of media influence. and not influenced by the media It also helps give consumers the ability to choose how they receive message. and use media effectively. Consumers in the digital age must also media literacy skills, Consumer rights must also be used as a tool to protect your own rights as required by law. So that consumers receive fair protection. And when consumers' rights are violated, they must be able to file a complaint in order to solve the problem according to their own rights. Media literacy is therefore important for consumers to be aware of in order to survive in the digital age society.