Digital Labor and Sexual Capital on OnlyFans: Income, Mental Health, and Structural Vulnerabilities in Thai Society
Main Article Content
Abstract
This article presents an academic analysis of labor on the OnlyFans platform within the context of Thailand’s digital economy, focusing on three key dimensions: (1) income and economic security, (2) mental health and emotional labor, and (3) long-term social and career impacts. It critically examines the popular social idea of “Take Any Job, Escape Poverty” (“Don’t be picky, don’t be poor”) which continues to shape public perceptions of labor and occupational value in Thai society. Using the theoretical frameworks of platform labor, sexual capital theory, and the structure–agency debate, the study argues that work on OnlyFans, while appearing to be freely chosen, often stems from constrained structural conditions—economic precarity, platform algorithms, and cultural conservatism.
Findings reveal that although OnlyFans can provide significant short-term income, workers face high emotional, psychological, and social costs. Many content creators experience burnout, anxiety, and risks related to social stigma and privacy violations, while labor protection mechanisms within the digital economy remain insufficient.
This article proposes policy, social, and academic recommendations for constructing a more equitable system that upholds the dignity of digital workers, particularly those who rely on sexual capital as a livelihood strategy.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
กรุงเทพมหานคร. (ม.ป.ป.). คู่มือผู้ใช้งานระบบหลังบ้าน Bangkok Portal. https://webportal.bangkok.go.th/citylaw/page/sub/18819/title/4/info/211364/คู่มือผู้ใช้งานระบบหลังบ้าน_Bangkok-PORTAL.pdf
กระทรวงแรงงาน. (2566). วิสัยทัศน์ พันธกิจ และค่านิยม https://www.mol.go.th/%e0%b9%81%e0%b8%99%e0%b8%b0%e0%b8%99%e0%b8%b3%e0%b8%81%e0%b8%a3%e0%b8%b0%e0%b8%97%e0%b8%a3%e0%b8%a7%e0%b8%87%e0%b9%81%e0%b8%a3%e0%b8%87%e0%b8%87%e0%b8%b2%e0%b8%99/policy_vision_mission
ชาติสยาม หม่อมแก้ว. (2565). Sex Creator: เสรีภาพในการแสดงออกบนโลกออนไลน์. จุฬาลงกรณ์มหาวิทยาลัย.
Abidin, C. (2016). Aren’t these just young, rich women doing vain things online?: Influencer selfies as subversive frivolity. Social Media + Society, 2(2), 1–17. https://doi.org/10.1177/2056305116641342
Archer, M. S. (2000). Being human: The problem of agency. Cambridge University Press.
Attwood, F., Hakim, J., & Winch, A. (2017). Mediated intimacies: bodies, technologies and relationships. Journal of Gender Studies, 26(3), 249–253. https://doi.org/10.1080/09589236.2017.1297888
Blunt, D., & Wolf, A. (2020). Erased: The impact of FOSTA-SESTA and the removal of Backpage on sex workers. Anti-Trafficking Review, 14, 117–121. https://doi.org/10.14197/atr.201220148
Bourdieu, P. (1986). The forms of capital. In J. Richardson (Ed.), Handbook of theory and research for the sociology of education (pp. 241–258). Greenwood.
Couldry, N., & Mejias, U. A. (2019). The costs of connection: How data is colonizing human life and appropriating it for capitalism. Stanford University Press.
Illouz, E. (2007). Cold intimacies: The making of emotional capitalism. Polity.
Cruz, K. A., & Hardy, K. (2021). Prostitution and Sex Work. In B. Skeggs, A. Toscano, S. R. Farris, & S. Bromberg (Eds.), The Sage Handbook of Marxism (pp. 1389–1409). SAGE.
Cunningham, S., & Craig, D. (2019). Creator Governance in Social Media Entertainment. Social Media + Society.
Cunningham, S., & Craig, D. (2019). Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley. New York University Press.
Duffy, B. E., & Hund, E. (2019). Gendered visibility on social media: Navigating Instagram’s authenticity bind. International Journal of Communication, 13, 4983–5002.
Giddens, A. (1984). The constitution of society: Outline of the theory of structuration. University of California Press.
Gill, R. (2008). Empowerment/sexism: Figuring female sexual agency in contemporary advertising. Feminism & Psychology, 18(1), 35–60. https://doi.org/10.1177/0959353507084950
Green, A. I. (2008). The social organization of desire: The sexual fields approach. Sociological Theory, 26(1), 25–50.
Hamilton, V., Soneji, A., McDonald, A., & Redmiles, E. (2022). “Nudes? Shouldn't I charge for these?”: Motivations of new sexual content creators on OnlyFans. arXiv. https://arxiv.org/abs/2205.10425
Huang, J., Kumar, S., & Hu, C. (2021). A Literature Review of Online Identity Reconstruction. Frontiers in Psychology, 12, 696552. https://doi.org/10.3389/fpsyg.2021.696552
Hund, E. (2023). The influencer industry: The quest for authenticity on social media. Princeton University Press.
Jones, A. (2020). Sex work in a digital era. Sociology Compass, 14(9), e12805. https://doi.org/10.1111/soc4.12282
Just Economy and Labor Institute. (2023). Desiring a Strong Movement in Thailand: A Report on Platform Workers and Precarity. https://labourreview.org/desiring-a-strong-movement-in-thailand/
Valente, P. K., Biello, K. B., Rosenberger, J. G., Novak, D. S., Mayer, K. H., & Mimiaga, M. J. (2020). Social capital moderates the relationship between stigma and sexual risk among male sex workers in the US Northeast. AIDS and Behavior, 24(1), 233–241.
Khamis, S., Ang, L., & Welling, R. (2017). Self-branding, 'micro-celebrity' and the rise of Social Media Influencers. Celebrity Studies, 8(2), 191–208.
Ravenelle, A. J. (2019). Hustle and gig: Struggling and surviving in the sharing economy. University of California Press.
Sanders, T., Connelly, L., & Jarvis-King, L. (2016). On Our Own Terms: The Working Conditions of Internet-Based Sex Workers in the UK. Sociological Research Online, 21(4), 1–14.
Scholz, T. (2017). Uberworked and underpaid: How workers are disrupting the digital economy. Polity Press.
Srnicek, N. (2017). Platform capitalism. Polity Press.
Thumnong, P. (2024). Discursive Construction of OnlyFans and Its Content Creators in the British and Thai News Media: A Cross-Linguistic Corpus-Assisted Discourse Study. LEARN Journal: Language Education and Acquisition Research Network, 17(2), 679–710. https://doi.org/10.70730/LQIP2876
Van Dijck, J., Poell, T., & de Waal, M. (2018). The platform society: Public values in a connective world. Oxford University Press.
Wood, A., Lehdonvirta, V., & Graham, M. (2019). Online labor markets and the persistence of personal networks: Evidence from freelancers in the Global South. Socius, 5, 1–14.
Woodcock, J., & Graham, M. (2020). The gig economy: A critical introduction. Polity Press.