Developing community textile fashion products from local cultural capital Nong Bua Lamphu Province with the concept of creative economy.

Abstract

       This research article focuses on the development of community fashion textile products from local cultural capital in Nong Bua Lam Phu Province using the concept of creative economy. The objectives are: 1) To study the identity of handwoven textiles in Nong Bua Lam Phu Province to be used in the development of community products into high-value creative goods. 2) To gather the opinions of the target group affecting the design of creative products in Nong Bua Lam Phu. Data were collected using various tools, including a survey questionnaire for preliminary data collection, a non-participant observation to observe the weaving process, a structured interview with 5 experts, and an unstructured interview for in-depth interviews with no limits on responses with both experts and practitioners. A satisfaction questionnaire was also used to survey 115 consumers.

          The research found that the handwoven textile group in Ban Nakhamhai, Nakhamhai Subdistrict, Mueang District, under the brand “Tewa Phathai,” has an identity in natural dyeing using fresh casuarina leaves to produce a black dye, which can replace the use of black dye from the mangrove tree. Cotton fabric dyed with casuarina leaves was developed into one women's and one men's clothing set, targeted at women aged 30-45, as high-value creative products under the concept of a creative economy. These products were then market-tested at the ISAN SOUL event to gather feedback from the target group on factors influencing the development of creative products. The overall satisfaction level was rated highly, with an average score of 4.75