Tourism Logistics Management Influencing Logistics Performance and Loyalty of Tourisms in Phra Nakhon Si Ayutthaya Province

Authors

  • Adisai Watanaputi Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi
  • Jantana Sansook Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi
  • Chanthima Boonannwong Faculty of Law and Public Administration, Nakhonratchasima College
  • Acharapron Chotworakan AP Sisahy Logistics Limited Partnership

Keywords:

Tourism logistics, Effective Management of Tourism Logistics, Loyalty of tourists

Abstract

Tourism is an industry that affects the economy of Thailand. Development of tourism by managing logistics to be effective. It is part of attracting tourists and generating revenue for the country for this reason, this research aims.1) the influence of managed logistics for the tour that affect the efficient management logistics for the tour in in Phra Nakhon Si Ayutthaya Province. 2) Influence of effective management of logistics for the tour to affecting the loyalty of tourists in Phra Nakhon Si Ayutthaya Province. 3) To study the influence of logistics management for tourism that affects the loyalty of tourists in Phra Nakhon Si Ayutthaya Province. 4) Study the influence of logistics management for tourism that affects the loyalty of tourists in Phra Nakhon Si Ayutthaya Province. By effectively managing logistics for tourism as a passing variable. By focusing on 400 Thai tourists at come to travel in the major tourist attractions in Phra Nakhon Si Ayutthaya Province. By questionnaires to collect data, Statistics for data analysis Such as frequency, percentage, arithmetic mean Standard deviation. The statistics that test the hypothesis are the influence path analysis and analyzing structural equation modeling: SEM

The results of the research showed that logistics management for tourism Have a positive direct effect on the efficiency of tourism logistics management. The efficiency of logistics management for tourism also has a positive effect on the loyalty of tourists. Logistics management for tourism does not affect the loyalty of tourists in Phra Nakhon Si Ayutthaya Province. and logistics management for tourism has a positive effect on the loyalty of tourists. By effectively managing logistics for tourism is a passing variable.

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Published

2020-12-31

How to Cite

Watanaputi อ., Sansook จ., Boonannwong จ. ., & Chotworakan อ. (2020). Tourism Logistics Management Influencing Logistics Performance and Loyalty of Tourisms in Phra Nakhon Si Ayutthaya Province. Modern Management Journal, 18(2), 15–29. Retrieved from https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/241272

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Section

Research Articles