อิทธิพลของนวัตกรรมองค์การต่อการเติบโตทางธุรกิจผ่านการจัดการทรัพยากรมนุษย์ และการพัฒนาผลิตภัณฑ์ใหม่ THE EFFECT OF INNOVATION-BASED ORIENTATION ON BUSINESS GROWTH THROUGH HUMAN RESOURCES MANAGEMENT AND NEW PRODUCT DEVELOPMENT

Authors

  • ชนงกรณ์ กุณฑลบุตร คณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี
  • ฮาวาร์ด คอมบส์ คณะบริหารธุรกิจ มหาวิทยาลัยซานโฮเซสเตท รัฐแคลิฟอเนียร์ ประเทศสหรัฐอเมริกา
  • ทสุโตมุ โคโนะสุ คณะบริหารธุรกิจ สถาบันเทคโนโลยีชิบะ โตเกียว ประเทศญี่ปุ่น

Keywords:

Business Growth, Human Resources Management, Innovation-Based, Product Development

Abstract

An organization’s innovation-based orientation creates innovation and is important to business growth.  Development of human resources and new products are determined in terms of mediation between knowledge base and business growth.The subjects here consist of local firms from various industries operating in Thailand.
The Structural Equation Model (SEM) is used to discover the link between variables in the framework and two mediators. The results indicate that knowledge base has a significant effect on both human resources management and new product development. Consequently, these two wield great influence on business growth.

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Published

2019-01-16

How to Cite

กุณฑลบุตร ช., คอมบส์ ฮ., & โคโนะสุ ท. (2019). อิทธิพลของนวัตกรรมองค์การต่อการเติบโตทางธุรกิจผ่านการจัดการทรัพยากรมนุษย์ และการพัฒนาผลิตภัณฑ์ใหม่ THE EFFECT OF INNOVATION-BASED ORIENTATION ON BUSINESS GROWTH THROUGH HUMAN RESOURCES MANAGEMENT AND NEW PRODUCT DEVELOPMENT. Srinakharinwirot Research and Development Journal of Humanities and Social Sciences, 10(20, July-December), 17–28. Retrieved from https://so04.tci-thaijo.org/index.php/swurd/article/view/166512