แนวทางเสริมสร้างศักยภาพวิสาหกิจชุมชนในจังหวัดสระแก้ว ผ่านกระบวนการ มีส่วนร่วมของชุมชน : กรณีศึกษาวิสาหกิจชุมชนจักสานและผ้าทอ (QUIDELINES TO PROMOTE THE POTENTIALS OF COMMUNITY ENTERPRISE IN SAKAEO PROVINCE VIA PROCCESS OF COMMUNITY PARTICIPATION : CASE STUDY OF WICKERWORK AND WOVEN FABRIC COMMUNITY ENTERPRISE )

Abstract

           This participation research had the objective to find guidelines to enhance the potentiality of wickerwork and woven fabric community enterprise in Sakaeo Province. The target group was the 30 concerned persons of the management of Sakaeo community enterprises from B.E. 2557-2561 applied by a semi-structured interview as research instrument.  

The research study was found out as follows.

Channel to reinforce potentiality of community enterprise consisted of

1) Arranging process of community aggregation by adjusting thought process from single working to collective working group in order to acquire manpower to enable more strength to the group.  Moreover, appropriate motivation should be provided continuously and regularly to the member.

2) Creating activity of learning to the community namely observation study trip that is in conformity with the community context and arranging activity of learning to small group of youth in the community in order to inspire carrying forward the local wisdom, Thai art and culture.

3) Applying participation to community enterprise management which is the network that its committee manages in a flexible way according to context of the community, creates identity of products both at district level and provincial level, setting up wickerwork/weaving club in provincial schools comprises of aged and youth members under the support of government sector, and managing transparent financial system with participation and partnership of members.

4) Applying technology onto the production /innovation process in order to obtain product standardization by focusing on creative thinking to increase value added products.  This is not only to carry forward traditional design and create new design of product, but it is also to enhance diversified utilities of products.

5) Applying social media and releasing the story and the effect of products that can improve economic of the community via mobile phone in order to increase distribution channel of community products. Moreover, allocation of distribution channel at the Center of community products and direct sale via social media, after sale service or suggestion of product application during using the product, including managing several channels of payment should be provided.