THE SPEECH ACTS AND THE COMMUNICATION STYLES TO CREATE AWARENESS AND RECOGNITION BY APPEALS IN THE COVID-19 CRISIS: A CASE STUDY OF THE LINE APPLICATION “MOR PROM”

Abstract

The objective of this research was to analyze the type of speech and communication styles to create awareness and recognition by appeals in news announcements issued in the LINE application "Mor Prom" during the Covid-19 crisis. The announcements used for the above investigation were dated between July 12 to October 12, 2021, comprising of a total of 49 announcements. Three types of verbal speech acts were observed under this investigation. The most common type of speech act was 1) The Directive Speech, which was divided into three sub-types including Recommend Question and Invite Speeches. 2) The Representative Speech which was used for Affirm purposes. And 3) The Expressive Speech, which was used for warn. Concerning the Communication Style, two types of communication styles to create awareness and recognition 1) The Rational Appeals and 2) The Emotional Appeals, to create awareness and recognition of the information. The emotional appeal was divided into four sb-types including; 1) Ego Appeals 2) Sensory Appeals 3) Fear/Anxiety Appeals and 4) Warmth Appeals, respectively.