Upgrading of Arts and Crafts Products Based on Cultural Capital to Enhance Careers and Increase Market Competitiveness in Thonburi, Bangkok

Abstract

The objectives of research of upgrading of arts and crafts products based on cultural capital to enhance careers and increase market competitiveness in Thonburi, Bangkok were 1) to promote and develop community arts and crafts products based on cultural capital for creating job, occupation and income for Thonburi community. 2) to design and develop the production process of arts and crafts products based on community cultural capital. This research was a mixed research. There were a process for conducting research by managing knowledge from research and process of transferring knowledge, workshops and member meetings summarize lessons learned from research operations. The tools used in this research were a questionnaire for a target group of 6 communities about 180 people with research activities through 1) vocational skills workshops and artificial arts management 2) Contest activities and presentation of crafts products and 3)conducting preparatory workshops before distributing artificial art products. Training activities used CANVA and KineMaster programs and income and expense accounting. The results were evaluated by questionnaires to assess satisfaction with the workshops of vocational skills training in activities paper pig art products. There was an overall average of satisfaction with mean (x̄) = 4.29 and S.D. = 0.61. The results from the evaluation of satisfaction with the contest activities was mean (x̄) = 4.38 and S.D. = 0.69 and the results from the satisfaction assessment on the pre-distribution workshop of artificial art products. The overall mean (x̄) = 4.00 and S.D. = 0.66.The evaluation results of the 15-Thai Happiness Indicators questionnaire had a score of more than 33-45 points, meaning that the result was happier than the general population. This research is to strengthen the potential and competitiveness in the market from the knowledge management model with the community. There will be grouping in communities and networks which will create jobs, create a career and generate income for the community. This will result in a better quality of life for the community and lead to the development of the grassroots community economy for sustainable growth.