AN ANALYSIS OF THE STRUCTURAL CASUAL RELATIONSHIP OF ELECTRONIC JOURNAL OF GRADUATE STUDIES

Abstract

The objective of this research as following 1) To learn the consistency of a cause model relate to electronic journal of graduate studies program developed by Empirical data and the cooperated ability to predict on electronic journal of graduate studies program 2) To determine the scale of each cause factor contributed to electronic journal of graduate studies program. The sample group using in this research are graduate studies program of Srinakharinwirot University attending in first semester of 2554 for 615 persons with sampling by Multi-stage Random technique. The research was precheded through the questionnaires, which were created according to the Theory of Planned Behavior, comprising with 8 subjects; a questionnaire to study electronic journal Behavior, a questionnaire to study Behavioral Intention, a questionnaire to study Attitude toward electronic journal, a questionnaire to study Beliefs and Beliefs evaluation of electronic journal, a questionnaire to study Subjective Norm of electronic journal, a questionnaire to study Normative Belief and Motivation to comply with electronic journal, a questionnaire to study Perceived behavioral control, a questionnaire to study Control beliefs and Received power of control factors in electronic journal. Reliability of each questionnaire was 0.894, 0.820, 0.916, 0.672, 0.872, 0.888, 0.752 and 0.911 respectively. The data were analyzed by using Linear Structural Equation Modeling (SEM) analysis technique. This research shows the results as follows.
1) Causal model of electronic journal of graduate studies program to the empirical data (χ2 = 562.27, df = 246, p-value > 0.05, χ2/df = 2.286, RMSEA = 0.046,SRMR = 0.0344, GFI = 0.936, AGFI = 0.902, CN = 327.261)
2) Electronic journal behavior was most effect by Perceived behavioral control, Secondarily is caused by Behavioral Intention, Perceived behavioral control and Attitude toward electronic journal. The total effects is valued 0.604, 0.543 respectively. And perceived was most direct effects by Behavioral Intention, Secondarily is Perceived behavioral control and Attitude toward electronic journal. These three indirect effects send to electronic journal behavior by pastBehavioral Intention. These three Cause Latent Variables mutually show Between-Group Variance of electronic journal behavior as 73.300 percent. Subjective Norm