Guideline for Participation in Creative Increasing Economic Potential on Occupation Development for the Elderly in Khamkharata Community, Sai Mun District, Yasothon Province

Abstract

The objective of this research is to provide the guideline for participation in the creative increasing economic potential on occupation development for the elderly in Khamkharata community, Sai Mun district, Yasothon province. The samples were 200 elderly people in Khamkharata community, Sai Mun district, Yasothon province. The research instrument is a questionnaire with 20 variables or questions and the data were interpreted by
using factor analysis as well as literature review. The guideline was done in three steps: 1) Marketing Planning, 2) Marketing Integration, and 3) Control and Evaluation of Marketing. By following this guideline, the elderly would be able to improve their knowledge and marketing skills to make more income and have better life quality. The community would be able to maintain the local wisdom and know-how in the existing occupation, make more path,more development, add value in marketing and build sustainable community strength. The community could be relying on other relevant organizations to help developing and integrating marketing skills to support and encourage occupation paths for the elderly such as
workshops, activities and provision of suitable budget suitable for occupation requirements of the elderly.