Announcements

Publication fee 

The journal will charge a fee of 4,000 baht per 1 article. The author must register and pay fees in the system. The journal will bring this fee to work within and will return only if the editorial rejects the publication. If submitted to experts, evaluate the article Journal will not return fees.

Current Issue

Vol. 5 No. 2 (2025): UBRU International Journal Ubon Ratchathani Rajabhat University

UBRU INTERNATIONAL JOURNAL

Humanities and Social Sciences

Published: 2025-08-30

Full Issue

FULL ISSUE

Articles

The Factor Influencing Satisfaction and Loyalty in Public Library: A Case Study of Fuzhou Library

Peng Ni, Tachakorn Wongkumchai, Jirapipat Thanyaphongphat , Chulalux Soprakan

1-24

PDF

Impact of Entrepreneurial Passion on The International Performance of New Venture - Mediating Role of Entrepreneurial Bricolage and Innovation

Weiwei Zhou, Yingji Li

25-42

PDF

Academic Leadership of School Administrators Affecting Change Management in Schools Under the Secondary Educational Service Area Office Nakhon Phanom

Awatsada Khumla, Chanwit Hanrin, Paitoon Puangyod

43-59

PDF

The Effect of Advanced Technology on Human Resource Recruiting in Higher Education

Chu Yudong, Tachakorn Wongkumchai, Chulalux Soprakan, Jirapipat Thanyaphongphat

61-80

PDF

The Correlation between the Attributes of Contemporary School Administrators and the Competencies of the 21st-Century Teachers under Songkhla Primary Educational Service Area Office 2

Napachanok Thepparat, Suntaree Wannapairo

81-93

PDF

Factors Fostering A Research and Innovation Culture: A Case Study of A Technological College in Mianyang, China

Yu Tao, Tachakorn Wongkumchai

95-110

PDF

The Analysis of Cause Related Marketing Factors Value Creation Marketing and Purchase for Laundry Product in Thailand

Boosayamas Chuenyen, Jatuporn Jantaram, Umarin Ratree, Chottagamart Polsri

111-130

PDF

The Impact of Customer Relationship Management (CRM) on Customer Loyalty: A Study Case of the W Automobile Sales Company

Liao Xiao, Tachakorn Wongkumchai

131-147

PDF

Development of a Strategic Model to Enhance Parent-School Collaboration for Facilitating Smooth Transition to Primary School in Frontier Areas of Yunnan Province, China

Jingpeng Liu, Li-Wen Lai

149-167

PDF

High School Students’ and Teachers’ Perceptions of Global Englishes in China: Implications for English Language Teaching

Weiyi Wang

169-177

PDF

Social Media Marketing and E - Commerce Tea Sales (Based on The SICAS Model): A Case Study of SL Company, China

Xu Weiling, Tachakorn Wongkumchai

179-196

PDF

A Theoretical Review of Translanguaging and The Teaching and Learning Cycle and Its Implication on The Development of Chinese First-Year University Students' Argumentative Writing Ability

Tingting Yin

197-208

PDF

A Study on The Current Situation for The Badminton Elective Course at Minnan Normal University

Weixiang Cai, Ekasak Hengsuko, Pongsatorn Sukityarn

209-220

PDF

Toward A Unified Ticketing System in Thailand: Integrating Financial Logistics and Transportation Through Conceptual Review and Mathematical Modelling

Taisith Kruasom, Dusit Jaksil, Sirirut Jaensirisak, Dusit Srisroy, Tenatat Kosanlawit, Sumalee Ngeoywijit

221-239

PDF

The Moderating Role of Islamic Knowledge-Seeking Behavior on Online Purchasing Through Hedonic and Utilitarian Motivation

Wut Sookcharoen, Anan Salem, Phattaraporn Timdang

241-249

PDF

Marketing Mix Factors from the Consumer Perspectives Affecting Consumer Decisions in The After Yum Restaurant Service Use

Pimpisa Chanted, Auntiga Phungnga, Phatdhanant Setthanandhaphokin

251-260

PDF

Perceptions on Attitudes of Current EFL Students, Pre-service English Teachers, and In-Service Teachers Towards Computer-Assisted Language Learning (CALL)

Qilong Wu, Marilyn F. Deocampo

261-273

PDF

Factors Influencing Millennials’ Motivation to Purchase Online Mystery Boxes in Thailand

Kununya Kongsrisawart, Jinthapa Paopongchareung, Jirawan Pattasongklam, Penludee Keawsan, Jaruporn Tangpattanakit

275-284

PDF

The Enhancement Product of Hom Mali 105 Rice Flour Through a Participatory Action Research Process in Ban Lao Community, Nong Kae Subdistrict, Mueang Roi Et District, Roi Et Province

Sirawit Rayner, Lalita Pimta

285-301

PDF
View All Issues

Office hours: Monday - Friday from 8:00 AM to 4:00 PM. Tel: +66-45-352-000 ext. 1302, +6661-9789-515, Fax: +66-45-352-044 Email: ubruij@ubru.ac.th